Marketing is sometimes thought of as a luxury expense, something that can be cut when money is tight or done as an afterthought.



In new startups, entrepreneurs often try to take on multiple roles within the company, including marketing.



Anyone can post on social media, after all, so why should new businesses shell out their precious capital to outsource it?



The problem with this mindset is that marketing is both vital to a healthy business and difficult to master.



The illusion that anyone can run a successful internet marketing campaign exists because skilful marketing professionals make it look easy on purpose.



Great marketing has robust research behind it, professional writers and designers crafting the message and brand image, and is driven by data. This is not a job for beginners.



Make marketing a priority. After a few months of well-done marketing versus amateur efforts, you will probably never go back to the DIY approach that yielded DIY results.



Of course, Doug Brown is often attributed with saying, “A comedian can’t stand in front of an audience and tell them he’s funny.



He has to tell the joke and let them decide.” No amount of good marketing will make up for a poor product, to begin with.



The reverse is also true. It doesn’t matter if you have the best business idea in the world––if you are still using any of the Outdated Marketing Techniques to get your product and brand message out there, you are hobbling your company in the past and missing out on real selling opportunities.



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