Nowadays, Digital skills are crucial for businesses across industries that want to raise brand awareness, offer great social customer service, generate leads, and increase revenue.

To avoid being left behind, new workers need to incorporate technology into their offered competencies. Thus, in this article, we will address the fundamental digital skills needed to succeed in the upcoming job market.

1. Data Analytics

During Covid-19, many marketers reverted to mass communications to target customers rather than using data-driven precision marketing.

2. Social Media

According to a recent study, there are 4.2 billion active social media users worldwide. Of these, 4.15 billion are active users on mobile devices. These figures show a 13.2% increase in the number of global social users in just a year with no sign of slowing down.

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