The amount and quality of inbound connections to your site is one of the most important Google ranking criteria. Your own Domain Authority DA will rise in proportion to the number of links pointing to it from authoritative, high-DA websites. The more the DA, the greater the rank and traffic, regardless of how the user arrived at your site.
Several effective link-building tactics, among others:


Make contact with authoritative websites, and offer to write a guest post in exchange for a link in the author bio or the article itself.

Find external links that have stopped working and offer your site as a substitute using a search engine optimization tool.

Make your own one-of-a-kind, useful content that others will want to share.



What we call "backlinks" (also "inbound links," "incoming links," and "one way links" are really links from one website to a page on another website. "Votes" for a certain page may be found in the form of backlinks on Google and other major search engines. Sites with plenty of incoming links often do well in natural search results.


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