Offpage search engine optimization is just as important as what you do on page. The factors Google uses, while they don’t tell us exactly what they are (though we appreciate the information they gave us in their public patent application and continue to provide in their web masters’ site), have been largely discovered by internet marketing and seo experts doing experiments with multiple websites. Whatsmore, Google updates their algorythm, for example they are now believed to count social marketing links as one of the most important offpage search engine ranking factors because this is considered to be a natural rating from the public.
Manual submission to website directoriesThere are website directories with high page rank. This makes them an easy way to obtain high-rank backlinks. Some companies use software automation for posting to website directories, however manual submission is more likely to result in acceptance of the website into the directory.
It does matter which directories your site is submitted to: trash sites exist that are spammed by directory auto-submission software that could even get you penalised by Google. We recommend submitting manually to the best sites only. While this might sound expensive, by outsourcing to specialists in countries with lower wages it is quite affordable. Bear in mind that this is a one-off expense.
Article marketing
This has been reduced as a factor in off-page SEO in recent times due to the low quality articles that were being posted to take advantage of the benefits of posting. Nevertheless, high quality articles posted on high quality, high page ranked sites such as Ezine, will still provide high page rank backlinks. One should aim for such high quality that ezine ranks the article author as an expert.
The best article marketing sites will also rank well in search engines, so links aren’t just of value to search engine rankings, but can also bring human visitors to your site.

Backlinks
The quality and quantity of one way links from other websites to yours is the single biggest of the offpage search engine ranking factors. Experts say around 42% of 2011 SERP is decided by a combination of domain-level and page-level links.
Google was founded on the principle of ranking sites based on these backlinks. The quality is more important than the quantity of links. Quality is largely determined by the page rank of backlinks as determined by Google.
Automated software can be a helpful tool in providing a large quantity of backlinks in blog comments. Despite the fairly low reputation of this form of backlinking due to careless spamming, if used responsibly it will help to provide the low page rank backlinks that will make your collection of links look natural to Google.
On the other hand, high quality manually-submitted backlinks with anchor text using your keywords must form the crux of off-page SEO. Again, it can be affordable by outsourcing to specialists who own large databases of high-page rank blogs and forums and know how to have posts approved by the site owner. These companies are usually located in countries that can employ comparatively cheap labor.
Social media
While Twitter is now a player, it is Facebook that is synonymous with social media. SEO experts believe that Google is now valuing links from facebook highly. It is presumed that Google respects facebook feedback due to the perception that facebook is a reflection of the public’s opinion.
A recent annual SEO report on the understanding of top SEO experts strongly believes that on-page social metrics will play an increasing role in search engine ranking. Onpage social feedback is directly proportional to the number of your socially-networked visitors.
The easiest place to start is to link your own page to your site, and start a page for your website linked to your own account (just click on ‘start a page’).
Specialist programmers develop a professional facebook landing page for your website’s facebook page. They can then supply you with facebook likes. Thirty are required just to give your page its own username.
One important benefit of having facebook adherents like your business is that you can email all these potential customers. It’s not hard to imagine the benefits of having a large group of targeted potential customers to whom you can market without even having to pay for postage stamps!
The benefits of applying offpage search engine ranking factors.
Having the right mix of these offpage search engine ranking factors will please the website owner’s true boss: Google. It is he who decides our income, after all. The right mix speaks to Google of a public that naturally likes and supports your website and an owner who markets his or her site with diligence and care. Google knows how to reward generously.