Anambra Fashion Expo: Opening Anambra to the world, placing Awka on the Fashion Map

Anambra, a state blessed with human capital resources, and innovators have not taken its place as far as fashion and entertainment are concerned. This is a state that prides itself as the “light of the nation” but sad to say that its light hasn't reflected on activities centred around innovation, fashion evolution and the effervescent youthful energies on free display — the good news is; that things are about to change.

One of the mantras of the 21st century that has been represented everywhere is “Innovate or Die.” That very phrase has led to the discovery of many geniuses, breaking new grounds, exploring the unexplored, exercising their youthful strength in pushing for causes like what we saw with #ENDSars, garnering real-time numbers like the growth and awesomeness of CKay and more. This to many is the new world order.

In this stead, a state that has been likened to anything and everything business, and has shied away from showcasing other strengths, especially as it concerns Entertainment, Fashion and Lifestyle is about to get its groove on. These sectors are the top economic movers in saner climes, and help in reducing the high spate of unemployment and insecurity - hence the need for a robust private sector investment, with sure ready government backing.

The Anambra Fashion Expo is an idea birthed by our very own, and one from Anambra first family. The recent buzz by the organizers of Anambra Fashion Week, their awe-inspiring strategies and their media uproar is about to change things for Igbo “premium state,” Anambra, even as it is geared towards attracting investors/investments and building strong confidence for homegrown fashion and accessories stakeholders.

The Anambra Fashion Expo will give room for indigenous creatives to showcase their crafts, reduce the massive brain drain to other states and regions, much thanks to the huge lacuna the expo is about to fix, and make the state colourful with ambience, colours, swank and styles. Also, professionals and top fashion houses from all over the country will converge in their numbers to support the maiden edition, which promises to be an avenue for fanfare and merriment.

The choice location — the newly built international Conference Center, for this year's event, is in tandem with the project itself as the location was perfectly crafted for events with large numbers.

We look forward to a fun-packed event as organised by a hard-working team, having the enigmatic and thoroughbred SSA on media to the Anambra Governor, Mr Charles Chukwuma Soludo
in the person of Mazi Ejimofor Opara powering the media and strategy team.

We hope for the best!!!

Written by Chukwunonso Nzekwe

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