3 P’s to winning new business

A big part of winning over new clients means convincing them of your value—and we’re confident our community members have what it takes. Here are 3 ways that can help you turn 2022 into the year you supercharge your business, whether by landing more one-off projects or lining up retainers for steady work.


Pitch-perfect strategies
Like many agencies and freelancers, you’ve probably used an elevator pitch on would-be clients—a brief and convincing message about your company that you can relay in the time it takes for an elevator ride. But what happens after the proverbial sliding doors open and your potential client wants to take things to the next level?

The answer is a pitch deck. Your pitch deck should resemble a more polished sales pitch designed for potential clients to get a taste of your business. Pitching is full of pitfalls, though, and consistently keeping your pipeline full is an art. Still, by preparing and delivering a compelling pitch, you can help maximize your chances of winning your next big project—and growing your business network.

Here are the 2 kinds of pitch decks marketing pros use:

Digital pitch:

In a time-strapped world, some prospective clients may ask to look at your digital pitch deck before scheduling a full-fledged meeting with you. Make sure your slides cover your services and how you execute them, what sets you apart from your competitors, and why working with you is worth their time and money. We recommend using fewer than 20 slides.

In-person pitch:

Delivering your pitch in person gives you an opportunity to go deeper than a digital pitch alone; just make sure it’s visually appealing. Steer clear of cluttering your slides with giant text blocks—provide enough details so that potential clients will want to know more about your business but won’t be bogged down. And always leave time at the end of your pitch for questions.


Peer-to-peer referrals
Even in our sometimes noisy digital spaces, you can bank on peer-to-peer referrals as one of the best ways to reach new clients. According to this year’s report, 48% of surveyed freelancers said that one of the most effective ways to drum up new business were referrals from existing clients.

Wondering how to ask for client referrals? If you’re planning on requesting one from a client you’ve worked with recently, it could be as simple as a quick call or email. If you haven’t spoken to them recently, asking them to recommend you to others may feel forced. For that reason, it’s a good idea to stay in contact with your clients even after the project is complete. That way, when you reach out to ask them for a referral, it’ll feel natural, not opportunistic (or pushy). A simple strategy to keep clients within reach? Connect with them on your social media channels.

We also recommend using a referral guideline (or two) that has the power to help you streamline your messaging—and land your next lead. Luckily for you, we’ve created a handy referral template that you can access from our resources center after signing up for our community.


Professional networks
While respondents told us that client referrals generate the most leads, getting out there and making connections with others in your field can also play a massive role in growing your prospect pool. Consider hosting a networking event—it can be a cost-effective way to market yourself. Plus, it could help you make a significant impact without breaking the bank.

Read more posts like this on our blog: https://www.wealth-ideas.com/blog/