I'm here, in this E.M bus...

There's a man sitting 3 seats away...

An old man to be precise...

He did something I admire...

Something only few people can explain...

Something, I as a Marketer, understood very well...

First of all, he gave us what almost everyone in the bus wanted...

PRAYER!

He prayed for our safe journey...

Through this prayer, he built the "Like" (out of the KLT) factor with us.

Secondly, he asked for permission to market his herbal medicine...

Another reason to LIKE him, yeah?

Then, he went ahead to explain the benefit of his herbal medicine.

✓ He told us stories about him, stories about his business.

✓ He told us how he discovered the benefits of this herbal roots and what it can cure.

✓ He gave us case studies using his past customers (social proof)

✓ He mentioned the ingredients he used in preparing the herbal medicine.

✓ He even told us to bring out our phone and verify his claims from Google

(Check: Trust Factor activated ✓✓✓)

✓ He explained how to cure different kind of sickness with that herbal root

✓ He even told us to verify the benefits of this roots and medicine from pharmacies around us.

✓ He showed us his medicine's Nafdac registration number (more trust activated)

✓ and also his office locations.

At the end of his lecture, come and see how people bought his herbal medicine.

He answered questions from other passengers and more people bought from him.

I'm just here, watching, observing and learning from this man.

This old man accomplished 5 valuable things in less than one hour:

1: He found a buying audience and went on a journey with them

2: He educated them

3: He built the know, like and trust factor with them.

3: He sold to them

4: He made sure to share his contacts with them so that they can stay in touch with him.

All in less than one hour!

I'm sure he got more than 5x of his transport fare (investment).

And I'm just here, wondering what the heck I'm doing with my time!

Abeg ooo

Learn sales and marketing.

It is very important.

P.S: Have you met such elderly and business-minded people? Share your experience with us.

#chinweamaka #naijainfogirl

Sha no follow "elderly" Man go.


T for tenks

I've learned a thing or two here too..

Thanks for sharing...

Glad you learnt something.
Thanks for reading

gaby:
I've learned a thing or two here too..

Thanks for sharing...