In 2019, Bugatti made a brilliant branding decision when rolling out their latest supercar. Instead of a flashy introduction and name geared to thrill, the French manufacturer opted for a restrained, minimalistic, and instantly iconic title: La Voiture Noire. The Black Car.

No other description is necessary.

Going into details doesn’t interrupt the awe of this gorgeous vehicle with a sky-high price: It’s got a carbon-fiber shell that’s sculpted by hand, a quad-turbo W16 8.10L engine that produces 1500 horsepower, and an acceleration of 0-60 mph (0-100 km/h) in 2.4 seconds.

Its top speed is 260 mph (420 km/h), and its overall performance is precision-engineered by an auto house famous for producing the most powerful cars in the world for decades on end.
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