One of the things that seem so tough in Marketing is "Locating your ideal customer"
But the truth is, Your customers are everywhere. Doesn't matter what products and services you sell.

What you need to tackle is:

1• Identifying who your ideal customer is. Everyone is not your customer. No Matter how good your product is, people who don't have an interest in it will never buy it.


2• You need to locate where your ideal customers are hiding or congregating.


If I was in an open market trying to sell cooking spices, I shouldn't be asking " How do I sell my products?" Instead, I should be asking " Where is the section/ line for Food Items?"


Finding your ideal customer gets easier when you start asking the right questions.
Like this:

1• What Facebook groups are they actively participating in?

2• Who are the big shots in your industry they follow on Facebook, and Instagram...?

3• What are the website or forums they spend their time on? Eg, Nairaland, Naijapals, etc.

Once you can find the answers to these questions, you will know exactly where these guys are hiding.

Nice one, thanks for sharing