3 Ways to make your business presentation more relatable

Knowing how to give an effective business presentation can help you stand out in your career as a valuable asset to your company. With the right tips and preparation, your next presentation can be a success. In this article, we discuss what a business presentation is, why it is important and how to make and present an effective business presentation.

What is a business presentation?

A business presentation uses public speaking and visual materials to communicate important information to a group of professionals, such as co-workers, supervisors, managers and investors. An effective business presentation goes beyond lecturing and contains elements similar to a story.

How to make a business presentation

Being able to create and present effective business presentations can help you develop leadership skills and prove your potential for advancement.

Follow these steps to create a great business presentation:

1. Know your audience

The first step to creating any type of presentation is to know your audience. Understanding who will be hearing your presentation is critical to creating a presentation that will have relevant information, stories and visuals.

For example, you would use a different presentation style and information for a business presentation to your supervisor than you would for a presentation to your co-workers. Regardless of your audience, it’s important to make sure your presentation accurately conveys your topic.

2. Know your material

To be a great presenter, you should prepare to show you have a comprehensive understanding of your topic. Have clear goals for your presentation and anticipate any questions your audience may ask. Researching and keeping up to date on the current trends in your area of expertise is essential. Outlining your presentation is one way to help you organize your thoughts and keep your presentation focused on the relevant material.

3. Tell a story

No one likes being lectured, even by an industry expert. Once you’ve gathered all of your information try to find ways to inject anecdotes into the topic. Do you have examples from real life that can illustrate the points you’re making? Do you have visual aids that can bring some of your lecture’s themes to life? Audiences react to information that they can relate to so look for opportunities to elevate your speech beyond mere words and facts.

4. Be organized

On the day of your presentation, make sure your slides are in order, you have all the equipment you need and confirm the time and location of your presentation. Being organized will help you effectively deal with any last-minute glitches.

5. Consider the visual appearance of your presentation

Whether you choose to use card stock, a whiteboard or electronic presentation software, visual elements can support and enhance your message. Be cautious of using too many graphics that could distract from the main focus of your presentation.

You can make the visual appearance of your presentation more appealing by using simple graphics, fonts and colors, limiting the amount of text on each slide and removing unnecessary sound effects or music.

6. Practice your presentation

Practice your presentation before the big date so you’ll feel more confident during your presentation. You can practice with or without a test audience, whichever will boost your confidence.




7. Prepare what you’ll wear

When you are giving a business presentation, it is important to dress professionally with neutral clothing tones and textures. Your clothes should also be clean, free of wrinkles and stains, and should fit you well. If you wear makeup or fragrances, it is important to do so minimally to ensure your audiences’ focus remains on the content of your presentation.

Why are business presentations important?

Business presentations are used to convey important ideas and influence an outcome, such as when you’re selling a product or service or motivating employees. It can also be a way of showing your area of expertise and reinforcing topics that are important in your company culture.

Tips for giving a business presentation

Here are some additional tips to help you deliver a great business presentation:

Eliminate fear of rejection

Fear of rejection is common for public speakers. It may help you to remember that the audience is there to learn the information you can teach them and not judge the presenter personally. Delivering presentations is a great way to grow and develop both personally and professionally.

Form a conversation

A presentation is a form of communication that should involve an engaged conversation between you and the audience. Try thinking of your presentation as a personal conversation you are having one-on-one or with a small group of co-workers, family or friends. The only difference is your presentation is on a stage or in a conference room and possibly with a larger group of people.

Control the pace of your speech
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