Choosing a goal for your ads

Facebook aims to personalize your ad experience as much as possible. That's why, right from the start, it asks you to choose your marketing goals.You'll be able to focus on customized results for each goal and pay for what's most important to you.

The following are the three primary categories of goals:

Awareness: Create interest in your material or product by raising awareness.
Consideration: Pique the audience's interest in learning more about your company.
Conversion: Persuade your target audience to buy your product or service.
These are related to your target audience's stage of development and the desired outcomes of your ad.

Choosing your target audience

This is one of Facebook's most useful features since it allows you to focus on:

Core audiences: manual audience selection based on your requirements
Custom audience: upload your contact lists to find an existing audience
Lookalike audiences: people that are similar to a target audience that already exists.

Deciding on where you want to run the ad

What's great about Facebook is that your advertisements can appear on other Facebook-owned properties like Instagram and Messenger, as well as within other mobile apps, thanks to the Facebook Audience Network. Of course, you don't have to choose all the places for each ad. It all depends on who you're trying to reach.

Determine your budget for the ad campaign

The cost might be determined by the total amount spent or by the cost of each ad result obtained. Your ad's success and cost are determined by ad auctions and how well your ad performs concerning your target audience and their interests.

Build your ad

For each campaign, you can choose the best format tailored to various objectives and target audiences. The elements are including photos, videos, carousel, slideshow, collection, canvas, lead ads, dynamic ads, and link ads.

Submit your order

Your ad will be reviewed by Facebook. Once it goes live, you’ll be notified via email.

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