Don't make your job appear simpler to your clients.

° Do your know why doctors write what their patients can't read when they prescribe drugs?

•And why do lawyers always use Latin expressions you find hard to understand?

This is the logic: If they make those things simpler to their clients, they lose value.

As a ghostwriter, I don't make my job simpler to clients. I make them understand that my job is hard & professional; so, they have to pay me well.