Google is the world’s most-visited website. The site currently holds a large percentage of the search engine market share.

Google Business Profile is a free business listing from Google designed to help promote local businesses online. It allows MSMEs to provide details and photos of their businesses, including location, services, and products. It improves local Search Engine Optimization (SEO) for their businesses.

Google My Business makes it easy for MSMEs to promote their products and services online by increasing visibility and improving their chances of showing up in search results. To create and verify a Google Business Profile, you must have a business with a physical location (like a restaurant or store) or a business that provides services by meeting with clients in other locations.

BENEFITS OF GOOGLE MY BUSINESS

Here are some benefits of Google My Business profile to your business;

1. It’s free and easy to use:
Google My Business is free and easy to use and any business can utilize it to promote their business or service. Creating and verifying your profile can be done in a matter of hours. If you have more than one sales point, you can do a bulk verification and verify all the profiles.

2. Show Up in Google Map Searches:
While a quick Google search is effective for narrowing down options, especially for consumers on a mobile device, a large percentage of people use Google Maps to locate businesses nearby. When people that need your services do a google search and find your business easily on google and very close to them, it’s most likely you will make that sale.

3. Build trust with customer reviews:
One of the biggest hurdles consumers face today is building enough trust with a business to confidently make a purchase. Most people read reviews before making a purchasing decision.
With a Google My Business listing, customers will be able to review your business and leave feedback for others to see.

4. Google My Business Provides Insights That Give You Helpful Information:
Google My Business comes with some technical features that provide insights on important areas to assist you in creating strategies and in making decisions. This tool enables you to access statistics and insights that can help determine where your audience is coming from.
With this insight tool, you can determine the number of profile views, website visits, direction requests, and call requests.

5. Increased website traffic:
One common challenge MSMEs face is how to get quality traffic to their website. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost the traffic to your website.
Just by having a listing and showing up in local searches, businesses on Google My Business are more likely to have clicked on the website. So, your local listing will grow your traffic over time if you put in the work.

Creating a free profile is a great way to increase brand visibility across Google services. Information from a Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.