In my opinion I'll say, every successful brand don't make this mistake because they know who they are.

Many people haven't found their brand voice yet and just post anything they can lay their hands on because they heard content Is king.

People go off key not because of likes (that is if they are truly intentional about their growth) but because they haven't found their brand voice yet.

They don't know what they should be doing or how they should be doing it.

Emeka Nobis shared a message on how he started his journey in marketing and sales in 2006 and was in confusion between 2006- 2009 until he found his voice in 2010.

Many of us don't know what our mission is here.

We might have an idea of what we want but we are actually lost on how to do them.

What is a brand voice?

When someone close to you calls you on the phone, without checking their name, how do you know it's them?

Maybe from a slang they always say or the way they shorten your name when they call you.

it's the same thing as brand voice.

Brand voice is the style in which you communicate with your customers.

In finding your brand voice you need to first be clear on who you really are.

Once you are clear on that, you are only using your brand voice to express it.

This helps you understand what you do, why you exist and what future you want to create.


Research your audience.

Who are you trying to attract?

Who are you speaking to?

How do you want them to feel when they interact with your brand?

Consider how they talk, the words they use, the obstacle they face and how they express themselves.

List at least 3 things you want people to say about your brand.

Use this as an inspiration for your brand voice.

Finding your brand voice makes you stand out from the competition, attract new prospects and gain clarity on your journey.