The Christmas and new year festival season is around the corner again one of the most glitz and glamorous season of the year, that comes with a lot of wining and dining, but Christmas meal is never complete without the chicken, that is why it is always a time to cash out big for poultry farmers, seasonal farmers and mostly for the sellers, simply because the demand will be high and the supply is always high too.
Hi
This article will simply talk about the chain between farmer and the seller and how to make it big in the season bridging the Gap and smiling to the bank afterwards.

This article will talk about how and where to source for chicken and how and where to MARKET.

For those who are use to this business every year, bear with me and you can add yours, but for those who are new to this please let try to learn something together. It a practicable way to earn something in the season.

SOURCING.

1.
FROM SEASON FARMERS.
Definitely it's the season for the emergence of season or hobby farmer who likes to take the advantage of the season, for some it an opportunity to satisfy their craving for poultry production and for some it's an opportunity to make fast money, these set of people produce mostly broiler chickens, and most produce in mass and have difficulty in marketing and sales, this is an opportunity and a good source for Christmas chicken sales for you. You can just approach them and offer to sell for them, get it at a discount rate and sell with your interest.

2.
FROM OLD LAYERS(SPENT LAYERS), OLD BREEDERS AND PARENT STOCK FARMERS.
Majority of egg producing farmer target Christmas to sell off their spent layers otherwise known as old layers. This types of bird flood the market in the Christmas season and it comes in comparatively low price, many farms at the end of the year are always in need of buyers. You can take the advantage as your source of Christmas chicken sales. Just source for their contact and bargain with them. This also apply to the breeder and parent stock famers.

3.
FROM BACKYARD POULTRY FARMERS.
Backyard poultry farmers are majorly hubby farmers, this kind of farmer mostly deal with Cockerels and broiler too, sometime on free range, which makes their chicken more mature and have tough flesh. they don't raise much chickens, but they also have some amount of chicken to sell too, but they are some customers who will demand for the kind of product they have to offer.

4.
SOCIAL MEDIA FARMERS FORUMS.
They are many farmer forum on social media and internet's that some farmer go to post what they have to sell and people go online to post what they want to buy. You can take the advantage and have connection with farmers, to source for chicken to market for Christmas.

HOW TO MARKET.

1.
DOOR TO DOOR MARKETING.
You can move door to door in your neighborhood to create awareness for the product you are bringing in the neighborhood for the season, this depends greatly on your relationship with your neighbors, your marketing skill, and if you are will to put shame apart, if you are able to brush yourself up in this aspect then you are good to go, trust me you would have even gotten enough order before the festival comes proper.

2.
IN OFFICES, SCHOOLS AND GOVERNMENTS SECRETARIATS.
This requires you to bring in you A game in marketing and you also need to package yourself, and approach cooperate organizations like banks, schools, offices and government secretariats, advertise your product and take your orders. Those who have ever find themselves marketing one or two products to this places knows what am talking about.

3.
IN CO-OPERATIVES SOCIETIES AND ASSOCIATION.
There are some cooperatives organization and association that has the population you need to market to, and they also have a way of persuading there selves to patronize common goods, all you need to do is to find a way to get to there most senior members and convince them to help market your product to there members.

4.
CHURCHES.
If you are the type that attend church with large population, and you are well known with good reputation your church or if you are just a kind of person that is good in marketing, you can as well approach a church to that as enough population in you area, they do have meeting for elders in church approach them and seek there permission to market your chickens to the church members, through the process they can even endorse you and give your marketing a big support.

5.
SOCIAL MEDIA.
With the help of attractive social media post, advert and presence, you can reach thousands of people, even through facebook you can even reach wider customers in someone you have known and seen for a long time, they may wish to encourage you by trying to reach you and patronizing you.
Also through social media you can meet new people who will make bulk purchases and online order and you do the delivery.

6.
TO FAMILY AND FRIENDS.
Thou this is a small market scope, but it definitely a good way to start, advertising to family and friends that will tell friends and may eventually broading the market for you.

7.
THE USE OF ROADSIDE CHICHEN DISPLAYING CAGE.
This is the most common phenomenal every Christmas season, you will see people on the street and junction mounting their displaying chicken pen.
This is very practicable because I have done it before myself and it really fetch huge return. Let me highlights the procedure Below.
- get a carpenter to and construct a chicken displaying pen.
- get a strategic locations with large influxes of people.
- display your chicken 3 to 4 days before Christmas to create awareness

8.
PROCESSING IN MARKETS.
Another way to make a reasonable money this Christmas from sales of Christmas chicken is processing. During the Christmas season there are always presence of chicken seller in the major market around town and many people buy chicken but wouldn't want to take it home and start with the stress of slaughtering, feathers picking and dressing, they prefer doing everything in the market. So setting up a chicken processing spots in major market is also a nice business, presently chicken are process with as high as 500 naira and processing just 20 birds a day his definitely something cool to take home.

PRICE, PRICING AND POTENTIAL RETURN ON INVESTMENT.
There is inflation in the land, that is no new story, last year records the highest price chicken as ever been sold, but with all indication this year will definitely be higher than last year due to many glaring factors, high cost of feeding, been the leading suspect.
Last year broiler was sold for


Last year broiler was sold from the farm at an average price of N4,000.00 to N8,000.00 depending on the size and location, but this year with all indication it might be selling for N5,000.00 but the bigger one might be selling for as high as N10,000.00 to N12,000.00.
Spent layers or old layers play the big spoiler for broiler every December, competing favorably with broiler was sold for between N2,500.00 and N2,700.00 last year might be selling between N2,900.00 to N3,100.00. And Cockerels might be selling for N3,500.00 to N6,000.00 from the farm, and probably N4,500.00 to N7,000.00 in the market this year.
But the price can varies greatly, depending on the areas, attractiveness, marketing etc

The best way to determine your return on investment is to conduct a simple market survey in your area to determine the price chicken is selling, and predict the possible price chicken will be selling for the season. Then you can make projection.

Seasons greetings and happy holiday in advance.