What is the Bullseye Framework – In the world of marketing, there is a new term used since 2011 namely “traction”. Traction was popularized by Gabriel Weinberg (founder of Duck Duck Go ). Traction is a sign that your company has successfully taken off .

For example, if you have a mobile app, the download rate will grow rapidly. If your startup is a consumer app, the daily users of your app will increase rapidly. So, the transaction is a proof of a strong demand from customers.

The startup business itself gets traction through 19 different channels. Many startups find success after trying different channels until they find one that works well.

With so many traction channels you can consider, finding one channel you can focus on isn’t always easy. Therefore, to help you find channels that can generate traction for you, you can use the Bullseye Framework.

Table of Contents
What is the Bullseye Framework?
1. Brainstorm
2. Ranking
3. Prioritize
4. Test
5. Focus
What is the Bullseye Framework?
Bullseye Framework is a framework used to help you find the one best distribution channel that can help you generate traction for your business. The word Bullseye (arrow target) itself was chosen because your goal is the very middle point of the arrow target itself.

Which is being able to find a traction channel that can then unlock your growth from one level to another higher level. Bullseye Framework consists of 5 stages, including:

1. Brainstorm
The first stage is a brainstorm. The goal of this first stage is to be able to find a reasonable way that you use in each channel. Because it is important for you not to ignore any existing channels. So you need to think of at least one idea for each channel (this is what is called brainstorming).
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