1) BUILDING TRUST

Video can help you build your Know, Like and Trust (KLT) faster. The process of getting people to buy your property is to build trust. If people can see your face or hear the voice behind the business they're dealing with, suddenly their trust levels are raised exponentially.

2) SALES AND CONVERSION

It's almost impossible for people to stay a day without watching a video and this is a perfect opportunity for you to put your real estate business in front of them by using a video. Your real estate business can achieve massive sales and conversions through incorporating video into your content marketing strategy.

3) VISUAL APPEAL

Truth is, many people prefer to watch than to read. People are getting too lazy to read but rather watch a video about that topic you're passing across. People enjoy watching movies, but how many people like reading subtitles? Written content will always have it's place but with video you can fully engage your audience. It's that simple.

4) READY TO BUY LEADS

Leads are the lifeblood of your real estate business. With more leads, you can drive sales and conversions, which means more profits for your business. Truth is, random leads will never buy anything from you. You just need to focus on generating ready to buy leads for your real estate business using videos. An example of a ready to buy lead is someone who travels with a first class plane ticket. You should know by now that not just anybody can travel with a first class plane ticket because it is expensive and not everyone can afford it. As a realtor, you can target these kind of people with your video in order for them to buy whatever property you're selling because they have the money to spend. You can never go wrong with ready to buy leads using video ads.

5) YOUR OWN PLATFORM

By now you should know that social media is rented land. Yes you heard that correctly, you don't own Facebook, Instagram, Twitter, WhatsApp, Telegram, LinkedIn, YouTube, Tiktok and the likes and that's why you need to have a platform you own like an Email list, website or blog. You can use your video on these platforms because you have control over them. Your video could be embedded within your Email campaigns, website or blog and your prospects could be directed to a landing page that hosts the video.

Video is not an option but a Necessity