Dear Entrepreneur,

The time has passed when commercial transactions, such as the trading of goods and services for cash between parties, only took place offline, requiring the customer to visit the store, browse the selection of goods or discuss the service and then pay the agreed-upon price.

Nowadays, it’s easier than ever to launch an online business, and selling online has become commonplace in Nigeria and all over the world. This post is intended to help any new or existing business thinking about moving online but are unsure of the first steps to take.

Introduction
As a business owner, you want to reach potential customers where they live, work, shop, get information, and seek entertainment. All of this is wrapped up in one place: The Internet. However before you go down this road, its important to give the following points due consideration.

Identify Your Customer
With over 4.2 billion people using the Internet it is crucial to define and identify your customer persona so that you can focus your marketing efforts solely on people that may be interested in your goods or services. Another reason for proper identification is that customer attention spans have become increasingly short and it has become essential that companies create targeted, personalized online experiences for customers if they want to grab and retain their attention.

Choose Your Platform
Every platform has its peculiarities and so you must carefully select the platform where you intend to connect with your audience and make sales online. A number of entrepreneurs start with having a simple website using a platform like WordPress, in addition they setup social media accounts to engage with customers. In building a website or setting up social media accounts, it is important to keep things simple and put the needs of the consumer first.

Promoting Your Platform.
Setting up a website is one thing, getting noticed in the midst of billions of other website is another thing. How will you get your customers to visit your own website? After your website has been launched, the next thing is promoting your online presence, and a powerful way of doing this is by content marketing which involves creating great, shareable content which would be shared with your customers through blog posts, social media posts, images, or videos.

Parting Thoughts
Going online is not as difficult as it seems and will greatly benefit your company. We have provided the above tips to guide you in your journey of selling online. When creating your online platforms, keep in mind that online sales are advantageous not just to you but also to your customers because it makes their lives easier.

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