How do sales skills help you validate your investment idea or business thesis before approaching investors?

Your business thesis is the idea that your great business is going to be built around.

Let's say you are into photography and you think that there's a market of sophisticated brides who will appreciate nothing but black and white wedding photos EXCLUSIVELY.

For some reason you also happen to think that they're going to be more "up market" than the average ABJ or LAG bride.

Before you approach your wealthy uncle or auntie to "invest" in this idea with you, you had better VALIDATE THE IDEA first.

Validation just means PROOF that this is a workable idea that can grow in the future.

If you meet your investors with fancy power point and Queen's English, but you have nothing to show that the market desires this idea of yours, then you are unlikely to secure investors.

This market validation or proof is also going to serve as the basis for all those fancy "market projections" that you are going to make to them that you can double or triple their money in 3 years time.

If you have no proof, you won't get credit alerts on your account... except if you approach your mother. She loves you and she'll give you the money without proof because she wants to support you.

Don't expect the same deal from your father.