My main thesis for the Evolve Africa Business Incubation Session for November 2022 was simple!

Generating sales and growing your business requires systems and practices that you can easily replicate and do sustainably everyday.

There's not going to be any growth or progress without designing some sort of system to handle your day to day business needs of looking for folks to talk to, and seeing how many of those folks could become paying customers.

Once we get those paying customers, we also need to come up with systems for working out how to keep them happy and coming back for more.

New income in good, but recurring revenue is even better! That's because it's easier to maintain from a "selling" point of view. People who come back with recurring revenue have already been "sold" on working with you in the past. That's why they're knocking on your door today!

This is not a bad thesis for those of us in the early days of the grind where "effort" and "systems" can cure a multitude of sins with the business.

Those of you who are a little farther along need someone to help you with "scale" in the business.

I'm assuming that you've already validated your product or service and set up systems that keep the sales and revenue engine running.

If you've gone beyond these stages, then your problems with the business will be problems of "complexity" or "strategy", and strategic thinking will help you move the needle forward with your business.

If you haven't reached either of these stages yet, let's keep reading and subscribe because that's our perennial focus here on the blog and our continued vision for 2023.

Let's come up with simple systems and practical stuff that we can do everyday without hassle to get our businesses chugging along.