I'm fascinated by the relationships that people have with their favourite brands.  I know people who would rather drink nothing if Coke was not available.  In other words they wouldn't touch a Pepsi.  Their feelings are so strong that if the brand were to disappear it would feel like losing a member of your family.  How many of you Nairalanders feel like this about products or brands?  And I don't necessarily think an answer like 'Omo washes whiter' is really the only reason.  Have these brands become like a friend to you.  And why?  Lets share some of our experiences on how we think brands should behave.

Sorry!  Not a Soda pop fan! Gatorade--maybe for my electrolyte imbalance!

The Hummer jeep has become a brand to me simply because it is bomb-proof, PLEASE GET A LIFE.