amechispeaks:


Very true bro, rap isn't a Nigerian thing. But musical cultures can be practiced by others too. Just as American singers are now using Afrobeats instrumentals.

Nawa for una oo, who are the American singers using Afrobeats instrument? Chaii

lolaluv1:
Everything in life is time and season. Even in the US, real HipHop is not really mainstream anymore. It is more of drill, mumbling for the males and puccy lyrics for the females.
And again, the US might not really be receptive to our HipHop the way they were to Afrobeats. Afrobeats is our product and we took it to them. Hiphop is theirs, and[b] how do you sell snow to an Eskimo?[/b]

Also, all the rappers you mentioned are older and accomplished. All that edge and hunger they blaze with early in their career mellows down with age. Personally, I can't compare the Olamide of 2014 to the Olamide of 2022. Production is better, but baba Don dey belleful and e dey show for the voice (I still love him though).
At the end of the day, when it is the turn of Nigerian Hiphop, they will shine irrespective of what they do or not.

Sorry for digressing.

I can sell snow to an Eskimo & even shoes to someone without legs.

Don’t ask me how because it’s one of my strengths & wouldn’t want to share it anyhow

AderonkeOlaniyi:
I remember the days of Mode9, 2Fat, 2Shotz, Ruff, Rugged and Raw, Magnum, etc. These days, na just noise these indomie children dey make.

Ruff Rugged and Raw. Rap is dead in naija. I blame MI the most for that

Most youths nowadays no fit write their names ..just to wear baggy clothes, dyed hair and dreadlocks..the females na to expose their private parts up and down for social media, their songs void of meaning just vulgar and dirty words and slangs...nothing positive.

Back then..you really have to listen to the lyrics and decode their meaning. Mostly not about the beat but the message in the track.

Youths of nowadays don turn everything upside down.

The dance steps sef...like they are possessed or drugged...could go on and on but let me stop here.


IT'S REALLY A SHAME.

Emilo:


I relate with u bro. Remember that small book of songs lyrics we dey buy that year. Emeniem, Ludacris n Redman remain my favorites.

You need to understand rap n what they are saying to enjoy it. But the OP has a good point. Rappers in Nigeria need to make thier song danceable. Nigeria need what to dance to or nod to. Olamide may not be a rapper to me, but he has perfected the act of selling it in Nigeria.

You are right, bro

Fedrick100:
If Makossa can stop trending so will afrobeat one day
Nothing last forever

Makossa stopped trending here in Nigeria, cos it was never our thang in the first place.

Afrobeats wdnt die here. It can only be modified to something else which is my fear really.

I only pray maintains it's DNA by staying Real&Local.

amechispeaks:
How Nigerian Rappers Can Bounce Back In 2023:

Written By Amechi Okoli

We all know that Nigerian rappers are no longer running the show.

Gone are the days when the likes of Ruggedman, 2 Shotz, MI, and Freestyle had the biggest songs on air. Because as we can all see, Afrobeats music has completely taken over the Nigerian music industry.

This is quite strange, because according to Billboard, hip hop is the most popular music genre in the world. So why isn’t it popping anymore in Nigeria?

Whatever the reasons for its decline, here’s how Nigerian rap can bounce back in 2023!

1. Ride The Afrobeats Wave

Once Nigerian rappers can put their pride aside and accept that we are in the Afrobeats era, then they will be more open to exploring the sound.

This is not to say that our rappers should switch to singing. Rather, they should explore some groove-friendly Afrobeats instrumentals and rap over them.

This strategy worked for American rappers when they rode the dancehall and reggaeton wave in the mid-2000s, so why not?

Busta Rhyme’s “Make It Clap” remix with Sean Paul still bangs in clubs today!

2. Feature Afrobeats Singers

Rapping over Afrobeats instrumentals is great, but taking it one step further by featuring Afrobeats singers will produce better sing-along melodies, and of course, greater chances of success among the Nigerian audience.

3. Repackage For The Ladies And The Ballers

American rappers made some money in the 70s and 80s, but it wasn’t until the 90s that they started to rake in millions of Dollars.

Why? Because the ones who were serious about the business side of rap started dressing fly, popping champagne, driving Benzes, and using half-naked models in their videos.

Simply put, a Mase music video was more interesting to watch than a KRS-One music video.

The world is filled with vanity, so who do you think will attract more attention?

4. Improve The Flow

With Nigerian hip hop, the way our rappers deliver is sometimes the problem. They focus too much on bars and they completely forget about the flow, which leaves their songs so bland and unentertaining.

One Nigerian rapper that understands the importance of the flow is Ladipoe. Just listen to his verse on the Mavins all-star track (Overdose). Even the Afrobeats Singers couldn’t outshine him on the song, all thanks to his flow!

5. Target The International Audience

For Nigerian rappers who are not interested in switching their style or sound, then the best thing to do in 2023 is to target the international market.

Underground boom bap rap might not be the biggest thing in America right now, but at least the market still has fans who are willing to pay for that kind of music.

You don’t need a big budget to target them either. Just pay for social media ads and choose your ideal audience.

Well, I hope this helps, and I hope Nigerian hip hop puts a strong foot forward in 2023.

Kindly share this article so that other hip hoppers can read it too.

Follow me on IG @amechi_okoli, and be rest assured that I’ll keep writing for the culture. Peace!

Written By Amechi Okoli

Hey can I post this on gist.am?

Oddfinder12:


Ruff Rugged and Raw. Rap is dead in naija. I blame MI the most for that

I really blame m.i for this. He should have led the pack.

But the nigga got carried away with executive roles.

JASONjnr:
No matter how you want to connect it.....Rap music is not an African stuff....

But AfroBeats....


You will never see white artists trying to produce and claim legendary to afro musics...rather they will feature and maintain their heritage....


But Africans, we deh always want to copy and want to do more than the original...

Actually rap music originates from africa. Black americans are the pioneers of rap music. I also read that sango the demi God of thunder was an ancient rapper

Fedrick100:
If Makossa can stop trending so will afrobeat one day
Nothing last forever

Finally! Someone that understands how life works.

It’s funny seeing people writing “you need a smart populace to sell rap” or “only smart people can understand the rap lyrics” and other BS like that.

I wonder how smart the populace was when they were listening to 2short or bigLo or Ruggedman. Just like every other thing with life, it’s trend passed! Unfortunately the rapper refused to infuse afrobeat into their style and that’s why they are nowhere.

We still have several rappers; this author is just misses his old timers.

Olamide
Reminisce
Phyno
Falz
Zlatan
Naira Marley
Ladipoe
Blackbonez

faceLAGOS:


Sorry for digressing.

I can sell snow to an Eskimo & even shoes to someone without legs.

Don’t ask me how because it’s one of my strengths & wouldn’t want to share it anyhow

It's not by empty boast sir.

sheriffindy:
Most youths nowadays no fit write their names ..just to wear baggy clothes, dyed hair and dreadlocks..the females na to expose their private parts up and down for social media, their songs void of meaning just vulgar and dirty words and slangs...nothing positive.

Back then..you really have to listen to the lyrics and decode their meaning. Mostly not about the beat but the message in the track.

Youths of nowadays don turn everything upside down.

The dance steps sef...like they are possessed or drugged...could go on and on but let me stop here.


IT'S REALLY A SHAME.

Wetin you and your set do during una youth? Youth on now a days this or that!

I bet any social ill you want to mention was brought about by the previous generations.

Na even una generation worst pass! Docile as Bleep people that always look for others to blame for their failed society.

lolaluv1:


It's not by empty boast sir.

Chai! You wan make I reveal some things.

Well, I’ll work on their emotions.

Don’t ask me how.

Imagine there's going to be a rap Olympics in the Bronx ( birthplace of Hip pop). Each country is asked to send a rep. Judges will be Rakim, Nas, Dre amd Krs one. Ghana will send Sarkodie. Kenya will send Khaligraph Jones. South Africa will send Nasty C. Who do you think Naija will send? Who do you think can represent us with rap on a global stage?

omonnakoda:
We need to agree first on what RAP is

Is it a sound (beat) or lyric style

I think it is a combination of both the beat and lyrics although there are variations depending on the sub-genre.

Winnin009:



Wetin you and your set do during una youth? Youth on now a days this or that!

I bet any social ill you want to mention was brought about by the previous generations.

Na even una generation worst pass! Docile as Bleep people that always look for others to blame for their failed society.

Broski, you no lie o. Those oldies fu(k we youths up o that we now have to work extremely hard to even get by, while they had almost everything on a platter of gold for them.

I remember how some parents, especially mothers won’t allow their children to travel abroad then, even when it was almost free.

Now, to japa no be small thing.

As a Yorùbá boy, I get lot’s of respect for elders.

But now, I no send them. Even when I see when I’m supposed to help them with moving heavy stuffs or giving up a sit for them, I do none; I just look away.

After all they directly or indirectly empowered those that couldn’t help them secure their future. Just like some youths are currently doing.

tishbite42:

You're the only one who made sense
Rap is too complex for Nigerians

Stop this unnecessary generalization.

https://www.youtube.com/watch?v=jKM60ihTRnk

nairamaniac:


I really blame m.i for this. He should have led the pack.

But the nigga got carried away with executive roles.

Like wat vector told him in one of his diss tracks. He went from being a king to a chairman

The truth is that main stream rap is fading out all over the world. Trap,afrobeats n other fusion are rocking.

I'm not here to throw words back and forth with you...I've made my point.

TAKE IT OR LEAVE IT

Winnin009:



Wetin you and your set do during una youth? Youth on now a days this or that!

I bet any social ill you want to mention was brought about by the previous generations.

Na even una generation worst pass! Docile as Bleep people that always look for others to blame for their failed society.

Sulele04:

I think it is a combination of both the beat and lyrics although there are variations depending on the sub-genre.

Still needs a definition especially if it is not in English
What kind of lyrics makes rap different from everything else
Is it the CONTENT or something else.
Nigerian music is dynamic and often fuses forms .I do not think it is possible to put it in one box. So called Afrobeat is mixing Fuji and Amapiano and whatever

faceLAGOS:


Broski, you no lie o. Those oldies fu(k we youths up o that we now have to work extremely hard to even get by, while they had almost everything on a platter of gold for them.

I remember how some parents, especially mothers won’t allow their children to travel abroad then, even when it was almost free.

Now, to japa no be small thing.

As a Yorùbá boy, I get lot’s of respect for elders.

But now, I no send them. Even when I see when I’m supposed to help them with moving heavy stuffs or giving up a sit for them, I do none; I just look away.

After all they directly or indirectly empowered those that couldn’t help them secure their future. Just like some youths are currently doing.

In summary; elder weh no act elderly no deserve respect!

If no be your mama or your papa, they can go to hell!

They ran our nation to the ground; never stood up to their government despite seeing things go from bad to worse.... suddenly it’s the fault of the new generation that the country is in shambles!

Such level of denial!
Such level of docility!

Oddfinder12:


Ruff Rugged and Raw. Rap is dead in naija. I blame MI the most for that

Those guys didn't really nurture or should I say expand their territory apart from olamido that are bringing boys up. Much respect for him others killed the competition and their career.

sheriffindy:
I'm not here to throw words back and forth with you...I've made my point.

TAKE IT OR LEAVE IT

Opinions are like assholes! Everyone is entitled to one but sadly, some, just like yours, are simply full of shit!

I’m layman terms; you made no iota of sense! Even if you chose to throw words back, they still won’t make any sense.

HellVictorinho6:

Stop this unnecessary generalization.

More like rap is too complex for you! Such clown talk!


I’m replying the guy you replied. Sorry if you misunderstand

JASONjnr:
No matter how you want to connect it.....Rap music is not an African stuff....

But AfroBeats....


You will never see white artists trying to produce and claim legendary to afro musics...rather they will feature and maintain their heritage....


But Africans, we deh always want to copy and want to do more than the original...

I disagree with you on the bolded part. Judging based on my childhood days, I believe Tupac and Biggie possibly sold more CDs in Africa than anywhere else, I'm just exaggerating though. What I'm trying to say is that hip hop was very popular in Nigeria until Warri boys entered it with their pidgeon English and killed it.

It’s funny seeing people writing “you need a smart populace to sell rap” or “only smart people can understand the rap lyrics” and other BS like that.

I wonder how smart the populace was when they were listening to 2short or bigLo or Ruggedman. Just like every other thing with life, it’s trend passed! Unfortunately the rapper refused to infuse afrobeat into their style and that’s why they are nowhere.

We still have several rappers; this author is just misses his old timers.

Olamide
Reminisce
Phyno
Falz
Zlatan
Naira Marley
Ladipoe
Blackbonez

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Levinas:
Imagine there's going to be a rap Olympics in the Bronx ( birthplace of Hip pop). Each country is asked to send a rep. Judges will be Rakim, Nas, Dre amd Krs one. Ghana will send Sarkodie. Kenya will send Khaligraph Jones. South Africa will send Nasty C. Who do you think Naija will send? Who do you think can represent us with rap on a global stage?

Is it because the judges have ten heads that I will accept to represent any country in such crap?


You may ask,is he(Hell Victorinho) even a rapper?

How many hits does he have?

What has he achieved?


Is he not seeking attention?


For your information...,all I know is I have seen enough to say furk what I have seen!


If I ever record and release anything and any bastard says I must beat some other rap musician to prove what I am saying,.....then ...... you know what?

Such remains a bastard at least to me.



Till I die Hell Victorinho.


Spits on what I have seen.


I will never do any interview as a rap musician unless I determine the questions to be asked ,where and when to be asked and how much I must be paid for answering the questions.


Already,I know useless things are calling this childish or ignorant or irrelevant.


Ultimately,furk what I have seen!