A video sales letter is a type of video that is designed to persuade the viewer to take a specific action, such as making a purchase or signing up for a service. These videos are typically used in online marketing and are intended to be engaging and persuasive.

Here are 10 elements of a highly converting video sales letter:

1) A strong, attention grabbing headline that immediately captures the viewer's interest and clearly communicates the value of the product or service being offered.

2) A well defined target audience and an understanding of their needs, pain points, and desires, so that the message can be tailored to speak directly to them.

3) A compelling story or narrative that helps the viewer connect with the product or service on an emotional level, and demonstrates how it can solve their problems or improve their lives.

4) Social proof, such as customer testimonials or case studies, to build credibility and show that others have had success with the product or service.

5) A clear and concise call to action, such as a limited time offer or special discount, to encourage the viewer to take the desired action.

6) High quality visuals and graphics, such as product images or demonstrations, to help the viewer visualize the benefits of the product or service.

7) A professional, polished video production, with good lighting, sound, and editing, to create a professional and trustworthy impression.

A conversational, relatable tone and engaging delivery, to help the viewer feel like they are being spoken to directly, rather than being sold to.

9) An incentive, such as a free trial or bonus offer, to further entice the viewer to take action.

10) A strong, compelling offer, such as a money-back guarantee or satisfaction guarantee, to give the viewer confidence in their decision to purchase.

Video is not an option but a Necessity