If traditional prospecting or canvassing is difficult because you're spending a lot of time talking to total strangers, then is demand generation an easier alternative?

 

Demand generation is the process and activities around creating "awareness" and "interest" for your product or your service.

 

This is done mostly online these days.

 

So is creating awareness behind a computer or phone keyboard easier than talking to total random strangers?

 

To answer that we need to have a sense of what the difficulties of demand generation are.

 

Demand generation these days boils down to content PROMOTION and CREATION.

 

Unfortunately most people think that a single post going viral is going to be sufficient to get the business moving.

 

Sadly not everyone can craft the perfect viral post or video.

 

Also for most people, success in demand generation is going to come from content that is produced or promoted ON A REGULAR SCHEDULE FOR AN EXTENDED PERIOD OF TIME!

 

The period of time in question will depend on your product or service, the nature of the industry, market conditions and trends, and a host of other factors beyond our control.

 

If you're looking for something easier than talking to strangers and you don't want to do any difficult work, then demand generation isn't the saviour you're looking for.

 

You have to produce content regularly for an extended period of time.

 

If you sell makeup products online, that might mean producing top notch videos once a week for months before people start  texting via DM to say "how much?"

 

If you run a sports betting franchise, your content production and promotion cadence might have to be hourly!

 

If you want to make money from gambling spreads (which aren't much) then you need people constantly on your feeds for the match fixtures, the odds, the stats, the previous game outcomes, player profiles, etc. Putting up one post per day on your Instagram isn't going to work in this case.

 

So pick your poison! Either learn how to talk to strangers, or learn how to product content periodically and faithfully OVER THE LONG TERM.

 

The "make money without work" pill hasn't been invented yet.