What on earth is happening with Twitter?

Why is it.

Happening and how?

Some people really excited, but others absolutely.

Terrified about.

It.

So just to make sure you're.

All caught.

Up on April 4th.

2022.

Elon Musk, the richest man in the world, single handedly accumulated.

9.2% of Twitter shares.

Making him the.

Number one biggest solo shareholder of the company.

The more shares you have, the more ownership you have.

A few days later, he then offered to buy the.

Entire rest of Twitter for $54.2 per share, which.

Meant that he was offering a total of around.

44 billion for the.

Whole company.

His price was reasonable, but not everyone loved.

The way that he did.

It.

Instead of just putting.

In a friendly offer.

He said, Look, if you.

Don't let me buy.

It, then I have.

No confidence in the way that this company is currently being run.

And I'm going to.

Dump all of the 9.2% of shares that I currently own, which a lot of people.

Have called a hostile takeover.

Because even without the.

Twitter board of directors agreeing.

With his buyout, he's not really giving them a choice.

If Musk suddenly sold all of his Twitter shares, that would massively reduce the value of each share, meaning that anyone who is at all invested in Twitter is going to lose money.

And so they are all going to need that deal to go through.

But then he alone did something kind of odd.

He put the deal on hold.

Because he all of a sudden felt like there were just too many fake accounts on the platform and therefore that.

He was overpaying.

I mean, we use YouTube.

We can relate to the bots, but this very sudden one did raise the question of if.

He was trying to trash talk Twitter.

Just to be able to plummet their stock price and get.

Away with paying less.

By the way, Twitter wasn't happy about that.

This guy was not just trying to retract his offer, but was also soiling.

Their reputation in the process.

So they sued him, saying that he had to pay what he'd initially committed to.

And after a long, drawn out back and forth.

It.

Seemed like Elon just went, All right, whatever.

Screw it, I'm in.

He changed his Twitter bio to Chief Twit, flew.

To Twitter HQ and quite literally let that sink in.

Then things changed very quickly.

He fired the CEO.

Parag.

Agarwal.

He's got rid of.

Staff on a scale that we've.

Never seen before, taking the workforce.

All the way from around 7500.

To about.

2000.

And he's already made three.

Enormous changes to the way the company is run, one being how he's drilled down on the few employees who have stayed, scrapping the free lunches they used to get.

Vetoing remote work and.

Forcing them to come.

Into the office, even turning old conference rooms into bedrooms because they're being pushed to work up to.

80 hours per week.

Two He's.

Amped up Twitter's monetization by making the Twitter Blue subscription, which previously allowed you to edit.

Tweets now twice as.

Expensive, but justifying it by adding the.

Additional perk of giving any paying.

Subscriber the verified technics of their.

Name.

Oh, and it's up to the channel.

Would be beautiful.

Not to mention.

His seeming intention to turn Twitter into yet another.

Video platform.

He started.

Pushing for ads on videos just like YouTube, and.

He's even said he's going to offer a higher percentage cut than them.

To content creators.

And then three is Elon's.

Take on what should be and what shouldn't be allowed.

On Twitter.

He started reinstating.

Accounts that were previously banned.

Including Donald.

Trump, who was taken off initially for inciting the riot of the Capitol building.

And what all of this.

Has led to is.

Frankly, chaos.

Big name celebrities have publicly said they're quitting.

Advertisers have pulled their spending.

And every day you read a new report that basically says the.

Company is burning down from the inside out.

This is fine, but is there a.

Method to this madness?

Does Elon actually know exactly what he's doing?

What's the reasoning behind all of this?

Well, we can start to build a picture by looking at what he.

Said when he first made the offer.

I didn't do it because it would be easy.

I didn't do it to make money.

I did it to try and help humanity.

And while it's hard to take that completely.

At face value, given how he nearly backed out on the basis that he was paying too.

Much, if all he wanted to do.

Was to just get even richer.

Then there were.

A million easier ways to do it than offering $44 Billion for a company that's losing money almost every single year.

Yeah, Twitter's financial situation is not good, but we're getting there.

Plus, I mean, look at the guy's other businesses.

Elon owns Tesla that's pushing us towards eco friendly electric cars.

Spacex that's trying to make humanity and interplanetary species.

And neuralink who's finding a way for our brains.

To be able to directly communicate with machines?

Well, of course he is making money from them.

The point is, they're all.

Also big picture progressive companies that.

Are carrying the.

Global population into the.

Future.

So I can believe.

That there's at least an element of truth to his noble reasons for acquiring Twitter.

Elon has said a few times that he sees the platform as the digital town square of the future.

In a world.

Where people are meeting less and less.

Physically, he's saying that it's incredibly.

Important to still have a common place where people can come together, be able to say what they want to say, and have healthy, non-biased debates about important topics.

Okay, fine.

But if his mission.

Is so noble and humanity.

Focused, why is he firing everyone?

It definitely doesn't feel very empathetic.

But you could build a.

Pretty strong case that he's in a situation where he kind of has.

To.

We should.

Be very clear about something.

That even before.

Elon Musk took over Twitter, this company was not in a good position.

While Twitter is.

Huge in terms of cultural impact.

That's only really because of the.

Types of people that it attracts influences.

Politicians, world leaders.

It doesn't actually have.

That many monthly active users and it's also very poor accurately targeting adverts at the few users that it does have.

And so given that.

Advertising is the engine that basically allows the entire Internet to.

Run by not doing it very well, Twitter has actually.

Been making a loss in six of the last eight years.

And so imagine.

This you're an advertiser.

You're already a little hesitant about advertising on Twitter.

What are you going to do if this new CEO suddenly comes in?

He's not announced any clear future plan.

He wants to make it a platform with far less censorship.

And therefore more.

Controversy.

And half the things he has tried.

Have gone.

Really badly, like how giving everyone the option.

To verify themselves has allowed.

Scammers to pretend to be big companies, make false announcements and.

Then plummet that company's entire stock price.

As an advertiser, who's got to plan your spending months in advance, you're not going to want to be within a mile radius of that situation.

And so brands have been pulling out left, right and center.

There are activist groups actively writing.

To companies to.

Sorry it is not all that is here so to continue click here