STOP MAKING THIS SILLY MISTAKES.

This information is for business owners, who use Facebook ad to promote their business.

Most Facebook advertisers, make this mistake of selecting the wrong campaign objective for their Facebook ad, either due to ignorance or lack of proper information.

Before you start running a Facebook ad, you have to first select a campaign objective, this serves as a direction for the algorithm to decide the best way to promote your advert.

Facebook has 6 campaign objective as of today and they include:

1. Lead

2. Sales

3. Traffic

4. Awareness

5. Engagement

6. App promotion

These 6 campaign objective have their different functions, they don't perform the same.

It is your work as a Facebook advertiser to decide, which one serves the purpose of the advert you are running.

#facebookad #businessowner