Although we don’t often think about it, colors have a significant impact on people. It may not be the biggest surprise, but the color of food can affect how it tastes. The color of your room can affect how you feel, the color of your clothes can affect how attractive members of the opposite gender find you, and so on. Color psychology is the study of how color affects different individuals and their actions. Colors play an important role in our lives, and they are an interesting piece of a puzzle of different things that influence our moods in everyday situations. With that in mind, here are a few interesting ways in which colors can affect you.

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[b]Colors Can Be Stimulating Or Calming
[/b]When it comes to colors, their effects can vary based on whether they are considered warm or cool. These terms are often used in art classes, but they offer unique insight into how color can affect a person. Of course, these statements can vary between different colors, but for the most part, there are some things in common. Brighter warm colors, like yellow, orange, or red can encourage stimulation but are sufficient in small or limited amounts. Seeing too much warm color can become irritating. However, if you ever find yourself feeling tired, exhausted, or as if you’re missing a sort of spark in life, a reasonable insertion of warm colors in your clothing or your room through a wall paint or a custom neon light signs glowing in a bright red or orange neon color can work as the key to subconsciously brightening up your mood.


[b]Bright red custom neon light sign in a bedroom
[/b]When it comes to cool colors, they tend to be more popular when someone is looking for a peaceful and calming effect in their everyday life. Shades of blue and green are considered to be most restful, calming, or relaxing. The color blue represents the sky and sea, and these are the elements that naturally make us calm. This makes it ideal for places where you may want to meditate, rest, or rid yourself of the stressful events you have encountered throughout your day. Blue is a very powerful color that helps encourage relaxation, making it a very good choice for bedrooms. The color green has similar properties as it symbolizes nature and serenity. There’s even some science behind greens calming effect research has been able to show that there is less effort needed to see the color green, thus the muscles in the eyes don’t have to work as hard. Purple, on the other hand, is a cool color that is most widely used to encourage creative energy and charge. It’s a mixture of red and blue, which gives its sparks of relaxation and peace, but also encouragement and potential stimulation.


The calming color theme for interior

Color Can Be Symbolic
It’s impossible to narrow one color down to a solid meaning, and the reason for this is mainly cultural. Most colors have multiple symbolic or cultural color meanings, even if you choose to ignore the fact that certain colors will influence certain emotions or memories. Take the color black as an example. When people think about the color black, they often think of mystery, death, evil, or emptiness. But the color black can also be interpreted to represent elegance or formality, such as a nice tuxedo or a sleek dress. None of these things are wrong. They are just some of the different things that the color itself can symbolize. Take red as another example. Some people think of the color red as representing power, aggression, strength, or danger. But other individuals may look at the color red and immediately think of love, lust, passion, and desire, or even roses. It would be easy to argue that the two different meanings are on opposite sides of the symbolic spectrum. However, in many Western cultures, the color red represents all of these things. This makes interpreting how color affects mood somewhat challenging because what people see in the same color can be drastically different things.


What does the color red represent in your culture?

Color Scheme Determines Buying Choices

Color psychology is used widely by various marketing agencies, grocery stores, designers, etcetera, and it’s working for them. For instance, research has shown that products packaged with red labels will grab your attention faster. Red is an inviting color to look at and it works best with impulsive shoppers. The color orange is mostly associated with fairness or affordability. You may find that stores offering good value use orange to reflect their fair prices. Green is the most often used color to attract more eco-friendly individuals, while white is the color that implies purity, which is why most skincare comes in white. Purple portrays royalty or luxury and it is also used often in the beauty of the street, especially when it comes to salon products and services. A purple packaging of a beauty product or a purple logo sign of a beauty store or salon persuades people into paying a higher price by making them think that the product/service has special properties. Black is another color that’s used often due to its portrayal of quality or sophistication. This color is most often used with high-end products but can make cheaper items seem more valuable as well.


Purple-colored custom logo neon signs for Salon

Colors Make You More Confident And Attractive
Black and red have you found to be the staple colors of beauty and fashion across the world? They have also been voted as the colors which inspire the most confidence. Men and women both prefer wearing black to interviews or gatherings of importance because black gives them a boost of confidence when it comes to 1st dates. Specifically, women would rather wear something red as it makes them feel sexier, while men typically choose to wear something black or blue. Interestingly, not only do men like wearing black or blue but women prefer those two colors most men as well.


Men portrayed as sexy & charming in blue attire

Color Can Make You Eat Less Or More
Aside from affecting your mood, color can also affect your appetite. The color of your kitchen walls or dining hall can affect how much you eat. Research has shown that individuals who eat off of red plates are found to eat less food. White plates, on the other hand, seem bigger than they are, therefore they encourage you to eat more. The colors yellow and orange are also thought to influence appetite by increasing your hunger. So, if you’re looking to lose a few extra pounds, consider changing up the scenery in your kitchen.


White plates increase your hunger

Colors Can Affect Your Sense Of Smelling Scents

This is strange to think about how colors play on various senses since we can’t see scent or smell color. However, many colors and scents blend well together. A great example of how this works is the color green. Maybe you love the scent of pine. If you want to enhance your experience with that scent you could do essential oil aromatherapy in a room painted green. Force the way these combinations enhance. It will vary from person to person, but it’s certainly worth a try.


The aromatherapy room, painted green

Colors Can Encourage Feelings Of Happiness

Certain colors tend to naturally encourage happiness more often than not. These are not strict rules when it comes to the effects of color, though, so think of them more like guidelines. With that said, when it comes to colors that can naturally encourage happiness, blue is actually at the top of the list. There is no other color that seems to get such universal love across gender and cultural lines, so it shouldn’t be surprising that blue is a big, potentially happy color. Green is the second favorite color among men. The most peculiar choice of color for representing happy feelings is purple. Purple is the second favorite color among women and is found to be a strong competitor when encouraging happiness. When it comes to men, however, purple is the second most hated color. Therefore, there seems to be a gender-biased reaction to certain colors in many cases. Now, going with a favorite color isn’t necessarily a bad idea, but keep in mind that many colors can be stimulating in nature. And just because someone has a favorite color, it doesn’t mean that the color can calm or encourage positive feelings. For instance, many people love the color black but do not find it to be inspiring or relaxing in any way.