In building an audience around yourself otherwise known as followers using social media, that you can be selling to them later on.
There are different platforms you can use.
But for you to do well on any of these platforms you need to produce high quality content that your audience will interact and engage with.

If you like creating videos and you have a good camera then these platforms will be ok for you.
1. Youtube
2. Facebook
3. Tiktok
4. Instagram
5. Twitter

If don't like creating videos or you don't have a good camera or you are not good at creating videos.
Stay with
1. Twitter
2. Medium
3. Nairaland

If you are good at writting,
Stay with

1. Twitter
2. Medium
3. Nairaland

If you like snapping photos and you have a good camera
stay with
1. Instagram
2. Facebook
3. Twitter

If I had known earlier I would have concentrated more on Twitter.
Because I love writting though I like creating videos and snapshot but when I started I had no good quality camera.
If you don't want to show your face on Camera then stay with Twitter, medium or Nairaland.

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https://digitalnaij.com/paid-traffic/
]

As a businessman on social media look for followers first before you look for sales from your followers.
But most of us made mistakes when we started.

We started looking for sales from strangers which did not work.