Every business website should be designed for effective marketing and sales, not merely for aesthetics.

Your business website is doing a poor job selling out your products to your target audience because it lacks the essentials of a good website. Today, I'm going to be sharing 3 of them with you. I hope you find them helpful


1. A well-engaging content: Every web content must be streamlined and directed to a particular target audience in an understandable manner. Your website's content also needs to be able to respond to potential customers' inquiries beforehand and explain vividly why they should buy from you.


2. A good & consistent design: To add life to the content on your website and make it more engaging for site visitors, your website needs to have the proper user interface (UI) and user experience (UX) design. Your website's UI/UX design should make it easy for prospects to understand the material and not provide any distractions. It is therefore always advisable to maintain simplicity and uniformity throughout your web pages.


3. Good loading speed: No one likes a slow website. Generally, no business website (especially e-commerce) is expected to load for more than 4 seconds. Ensure that a dependable and quick server is hosting your website. The speed at which your website loads will also be greatly increased by optimizing your media content (pictures and videos).


Applying these 3 factors logically to your website will greatly improve its conversion rate and on-page SEO score.

I'm Isaiah, a web designer with a focus on lead generation and conversions

I'm open to new offers and connections in this space

Thanks for reading.