Reasons for investigating social media influencers can include deceptive advertising practices, such as promoting products or destinations without disclosing compensation received, or making false or misleading claims about a product. If found guilty, the influencer may face penalties such as fines, consequences to their reputation, and in some cases legal consequences.

It's important to note that investigations and potential penalties for deceptive influencer practices are determined by the specific laws and regulations in each jurisdiction. In Australia, the Australian Competition and Consumer Commission (ACCC) is responsible for enforcing consumer protection laws, which include regulations for influencer marketing.

The ACCC can investigate and take legal action against individuals or companies that engage in misleading or deceptive conduct.

READ MORE: List Of Australian influencers Possibly To Be Probe By ACCC Now
https://odupatrick.com.ng/list-of-australian-influencers-possibly-to-be-probe-by-accc-now/