Episode 577 - does digital quotient affect how we look for customers?

Yes it sure does!

Digital quotient is not just the ability to acquire skills and knowledge around tech, it also encompases the propensity to use those skills in our day to day business operations.

You can't say you have a high digital quotient if you know about tech but never use it.

The first step in looking for customers from a sales perspective is traditionally called prospecting.

Prospecting is looking for people to talk to who might be interested in your product or service

Without tech prospecting would have to be either “face to face” interactions or over old school analogue phone calls.

How can prospecting be enhanced by tech?
1. You save money because you don't have to visit people all the time. Modern tech options save cost because of video, internet calls, WhatsApp, email, telegram, social media DMs in inbox that allow not to spend time in traffic driving to meetings, but also saves the cost of making phone calls.
2. You can find out a lot more about prospects and do research on them than in the old days. Before the internet you had to ask about someone from another who knew the person you wanted to meet. Now you can Google search, check linkedIn profiles, see their instagram or pinterest handles to gauge their personality, see contacts you have in common from Facebook or LinkedIn etc.
These are more avenues to get you feeling comfortable and knowledgeable about someone before you call him or her for the meeting.
3. Follow up is a lot easier now especially for those people averse to face to face and phone interactions - you can follow up via internet text based options
4. The internet makes it easier to find potential customers. Targeted instagram and Google advertisements means you only spend time talking to high quality folks who responded to your advertisements because they have a need and find your content relevant.

These and many more are the ideas and topics discussed in today's episode.

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