Episode 580 - digital quotient and presentation skills

What are “presentations” in sales and marketing?

This is the part where you make a case for why someone ought to buy your product or service.

The presentation is what sales, marketing and selling are about right?

Is presentation the most important skill you can have in business?

NO! Because discovery and qualification are the steps where you get all the information you need to make a convincing presentation.

In the old days presentations were done face to face! But with some tech and digital savvy, more opportunities for making effective presentations are available over internet, video and multimedia.

You don't have to be in the same location or time zone to make a presentation and seal the deal anymore.

However, because we have these options available doesn’t mean we can send over the PDF, powerpoint, or word document and expect that the potential customer is going to read everything and then sign and go ahead with the deal.

If you must use these avenues that the modern digital landscape offers for presentations, send the document ahead and schedule a time when you can make a phone call or video session and talk the client through the major parts of the document or presentation.

The benefits of doing this are that you can gain feedback on troublesome parts of the presentation and parts where the customer would normally come up with “objections”.

Also doing things this way makes it better to be able to gauge if you're on track with the relationship.

Remember to have a Call To Action “CTA” in the presentation. If you don’t do this, the potential client will say "thanks for the wonderful presentation, let me get back to you later/ let me talk to my wife/ business partner, etc".

If you are not sure what a CTA is, don’t worry we'll get to that in future episodes.


To get more on this and other topics discussed on the show, Subscribe For Free! to SALES FOR THE NIGERIAN BUSINESS PERSON in Spotify, Google podcasts, Apple/ iTunes, Pocket casts, & Anchor.