Written by Derek Sivers.


It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea.



Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.




Explanation:


AWFUL IDEA: -1

WEAK IDEA: 1

SO-SO IDEA: 5

GOOD IDEA: 10

GREAT IDEA: 15

BRILLIANT IDEA: 20






NO EXECUTION: $1

WEAK EXECUTION: $1000

SO-SO EXECUTION: $10,000

GOOD EXECUTION: $100,000

GREAT EXECUTION: $1,000,000

BRILLIANT EXECUTION: $10,000,000



To make a business, you need to multiply the two.

The most brilliant idea, with no execution, is worth $20.

The most brilliant idea takes great execution to be worth $20,000,000.

That’s why I don’t want to hear people’s ideas.


I’m not interested until I see their execution.



https://m.sive.rs/sive.rs.multiply.mp3