Loyalty communities are formed around brands and can help brands focus on customer interests. These communities allow for targeted communication with customers in order to strengthen customer relationships. Loyalty communities, or loyalty groups, are groups of people who share commonalities and interests within a brand's sphere of influence.

The increasing engagement of customers is the main priority for most brands. One way to get this is by providing a personalized experience for each customer which can be achieved through loyalty community programs. A successful program requires personalization, where the needs and interests of each customer are identified and addressed in a unique way. This will provide a better customer experience while boosting the interest of the customer to engage more.

In a traditional sense, word-of-mouth marketing was considered to be one of the most effective forms. The world of marketing has changed, with the introduction of social media. With such changes in technology and more customers being exposed to this form of marketing, there are more opportunities for brands to increase their advocacy programs through community building.

Integrating loyalty communities with the existing loyalty programs of brands, help them to expand more. Since loyalty communities are built for a small community of people who share same interests and any other similarities, it will be easier for brands to provide them with their needs.

In today’s competitive world, brands need to make a strong impact on the customer in order to survive. It is important for brands to be aware of how their brand can influence consumers. The way you interact with your customers will reflect on your brand, and if done correctly it will enhance customer loyalty, which in turn creates loyal customers.