There are several advantages of blogging on Medium:

Wide Audience: Medium has a large and diverse user base, which can help you reach a wider audience and attract more readers to your blog.

Easy to Use: Medium has a simple and intuitive interface that makes it easy to write, format, and publish blog posts without the need for any technical skills.

Built-in Distribution: Medium has a built-in distribution system that helps promote your blog posts to readers who are interested in your content. This can help you gain more visibility and reach a larger audience.

Social Networking: Medium allows you to connect with other bloggers and readers, which can help you build relationships, get feedback on your writing, and collaborate with others.

Monetization: Medium offers several monetization options, such as the Medium Partner Program, which allows you to earn money for your writing based on engagement from readers.

SEO: Medium has a strong domain authority, which can help your blog posts rank higher in search engine results pages (SERPs) and attract more organic traffic to your blog.

Overall, blogging on Medium can be a great way to reach a wider audience, build relationships with other bloggers and readers, and monetize your writing.