THE HYPE AGENCY Launch as A One-Stop Shop for Everything Entertainment and Lifestyle

Serial Entrepreneur and Popular Media and Entertainment Personality Samuel Olatunji popularly known as Bigsam has announced the birth of a new media and entertainment agency called " The Hype Agency”. In a meeting with selected media executives and members of his management team, Bigsam shared his intention to warehouse all solutions to varying entertainment needs under one agency.

Explaining further he said, often time, companies need to engage a separate company to get a celebrity to influence, companies to do PR, endorsement deals, publicity, movie distributions, content, marketing, branding, account verification, event coverage, BTS, Talent management, post-production, design, sourcing, rentals and a lot in event and lifestyle space. But with THE HYPE AGENCY there would be no need for such as the company will take care of all entertainment-related and lifestyle needs.

Olatunji said the 360-degree entertainment cum lifestyle service agency is positioned to be world-class in-service delivery and approach with independent board members who are prominent and notable people in the society. It is poised to provide only entertainment and lifestyle needs and will not take briefs outside these two industries.

He continued, "For grand entertainment PR, we are the agency to go to; sourcing of talents for endorsement deals, do not look too far from us; and for memorable entertainment events, production of content for the big screen and international platforms, distribution of content in cinemas on VOD platforms both local and international, brokerage of financing deals for entertainment and lifestyle projects, entertainment plug for local and international stars, music distribution, marketing, publicity, media consultancy, media relations, and media ownership, let us be your first point of contact.

“We believe there is so much to be done in the entertainment and lifestyle industry, we believe that this industry has huge potential and we need agencies who would focus on it. At THE HYPE AGENCY, we are going to be a house solution for any entertainment and lifestyle need.

Bigsam who has over 20 years in the entertainment industry started as an entertainment journalist, before moving into publicity, management, branding, and much later as a movie director and producer. He has worked with notable stars and brands such as Omotola Jalade, Ini Edo, Funke Akindele, Uche Jombo, Blessing Egbe, Rita Dominic, Humblesmith, Faithia Williams, Omoni Oboli, Mercy Johnson, Toyin Abraham, Yvonne Jegede, Film House Cinemas, Genesis Cinemas, Fela on The Broadway, Music Meet Runway among many others.

He has been known to work with different names over the years, including Bigsam Media, BBB Media, 007 Global, and Prestige Platform.

‘I am leaving all behind to start The Hype Agency, although I am the Founder, I will not be running it. I have a group of young blood and experience mixed at the helm of affairs. The team which will be led by Wale Muraina as the COO also has Funmi Oduse, Aloba Iyore, and Olayiwola Akande running the shows.

Our goal is to become the number one entertainment and lifestyle agency in Africa and be a one-stop shop for everything entertainment and lifestyle.

"We have diverse of talents housed in our company youthful, vibrant, energetic, and contemporary. We are youthful in approach and world-class in delivery even from our website www.itsthehypeagency.com you will see that our approach is different".

THA will unveil its Island headquarters alongside its new talents and a new set of board members soon.