Drupal is a flexible and powerful content management system that can be used to build robust e-commerce websites. Drupal provides a range of e-commerce modules and integrations that can be used to create customized online stores, manage inventory, process payments, and track orders.

Here are some ways in which Drupal can add value to e-commerce:

Customization: Drupal allows you to customize the look and feel of your e-commerce site with ease. You can choose from a wide range of themes and modules to create a unique online store that meets your specific business needs.

Scalability: Drupal is highly scalable, which means that it can handle large volumes of traffic and transactions. This makes it ideal for businesses that are looking to expand their online presence.

Integration: Drupal can be easily integrated with third-party tools and services, such as payment gateways, shipping providers, and social media platforms. This can help streamline your e-commerce operations and improve customer experience.

Security: Drupal is a highly secure platform that adheres to industry standards and best practices. It provides robust security features to protect your e-commerce site and customer data from threats and vulnerabilities.

Multilingual support: Drupal provides extensive multilingual support, which makes it ideal for businesses that operate in multiple regions or countries. This can help you reach a wider audience and grow your e-commerce business.

In terms of digital commerce strategy, Drupal has the potential to bring substantial benefits by offering a versatile and expandable framework that can be effortlessly tailored and linked with external tools and services.