To use the feature, tap "Edit profile," then "Links," then "Add eternal link." You can then drag and drop the links in the order you want them to appear.

How it works
The ability to add multiple links to a profile is available to all accounts, including business and creator accounts. To use the feature, Users must go through the Edit profile, Links, and Add external link options, and then arrange the links in their desired order.
This feature directs followers to various content (e.g., online businesses, promoted brands, supported causes, profiles on rival social platforms), Instagram said.