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How To Master Digital Marketing Course In 60 Days by sh2023: 7:51am On Jun 17, 2023 |
If you're looking for a digital marketing course that can be completed in 60 days, several options are available. Keep in mind that the depth and comprehensiveness of the system may vary based on the time duration. Here's a suggested outline for a 60-day digital marketing course: Day 1-5: Introduction to Digital Marketing Overview of digital marketing channels and Strategies Understanding the Buyer's Journey Setting marketing objectives and goals Introduction to critical digital marketing tools Day 6-12: Website Optimization and SEO Importance of website optimization Keyword research and analysis On-page and off-page optimization techniques Technical SEO considerations Introduction to local SEO Day 13-20: Pay-Per-Click (PPC) Advertising Introduction to PPC advertising Setting up Google Ads and Bing Ads accounts Creating effective ad campaigns Keyword bidding and budgeting strategies Ad copywriting and A/B testing Day 21-30: Social Media Marketing Overview of major social media platforms Creating a social media strategy Building and engaging an audience Paid advertising on social media Social media analytics and reporting Day 31-40: Content Marketing and Email Marketing Creating a content marketing strategy Developing engaging and shareable content Introduction to email marketing campaigns Building email lists and segmentation Writing effective email copy Day 41-48: Analytics and Data Analysis Introduction to Google Analytics Understanding website metrics and KPIs Setting up conversion tracking Analyzing and interpreting data Reporting and performance measurement Day 49-56: Mobile Marketing and App Advertising Overview of mobile marketing strategies Creating mobile-optimized websites App Store Optimization (ASO) techniques Mobile advertising campaigns App analytics and tracking Day 57-60: Strategy Development and Final Project Developing a comprehensive digital marketing strategy Integrating different channels and tactics The final project is to apply the learned concepts Review and assessment of the final project Please note that this is a general outline, and you may choose to allocate different timeframes based on your specific needs and priorities. Additionally, it's important to supplement your learning with practical implementation and staying updated with the latest trends and changes in the digital marketing landscape. 1 Like
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