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Nairaland Forum / Entertainment / Celebrities / Why Poor Marketing May Be The Downfall Of Ay’s ‘almajiri’ (223 Views)
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Why Poor Marketing May Be The Downfall Of Ay’s ‘almajiri’ by splendid22(m): 12:00pm On Jun 28, 2023 |
Marketing is the lifeblood of any business. In order for a product or brand to thrive, it must be effectively promoted. Unfortunately, AY Makun’s latest film, ‘Almajiri,’ is facing difficulties at the Nigerian box office. The movie made its debut in Nigerian cinemas on June 23, 2023, and according to the Cinema Exhibitors Association of Nigeria (CEAN), it only managed to earn ₦5,425,050 across 54 locations over the weekend. This is a significant decline considering AY’s reputation as the reigning king of the box office. Comparatively, other 2023 releases such as ‘Domitilla: The Reboot’ opened with ₦10 million, and ‘The Kujus Again’ amassed ₦17 million in its first week. AY’s previous film, ‘Christmas in Miami’ (2021), earned a staggering ₦265,583,000 and remains one of the highest-grossing local films to date. Similarly, his past projects, ‘Merry Men: The Real Yoruba Demons’ (2018) and ‘Merry Men 2: Another Mission’ (2019), brought in ₦235,628,358 and ₦234,505,169, respectively. Read the rest here https://entertainmentreporterng.com/2023/06/28/why-poor-marketing-may-be-the-downfall-of-ays-almajiri/
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Re: Why Poor Marketing May Be The Downfall Of Ay’s ‘almajiri’ by TooMuchStuff: 12:18pm On Jun 28, 2023 |
Muslims see everything through the prism of religion. He's work will be seen as either hallal or haram by core Muslims. |
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