If you want to know a brand that has hacked youth and student engagement across Nigeria, it is definitely itel. A leading phone and appliances brand, itel has once again shown the world that providing an unforgettable experience is something it excels at. The brand delighted thousands of students across two major Nigerian campuses with the itel S23 Super Smooth Concert.

This captivating music concert and talent hunt activity, held earlier this July, brought an exciting blend of entertainment, talent showcase, and technological innovation to the forefront, all centered around the itel S23 smartphone. The concerts, held at the University of Abuja (UNIABUJA) and the Institute of Management Technology (IMT), Enugu, witnessed electrifying performances by renowned artists and the discovery of exceptional talents.

The itel S23 Super Smooth Concert was not only a celebration of music but also an opportunity for itel to showcase their latest smartphone offering, the itel S23. Seamlessly integrating information about the itel S23 into the event, itel aimed to engage with the target audience and showcase the impressive features of their smartphone while fostering the unique talents of students.

The concert, which was free for all attendees, created an immersive experience that left a lasting impression on the students. One of the highlights of the event was the outstanding performances by LADIPOE, known for his chart-topping hits, set the stage on fire with his electrifying energy and melodic tunes. Slim Shady, another crowd favorite, mesmerized the audience with his remarkable rap skills and captivating stage presence. Their performances created an electric atmosphere, leaving the crowd yearning for more.