Hi, I'm Sam Wales, an ebusiness developer and a freelance content-writer. I delight in helping ecommerce store owners, freelancers, bloggers, and content-creators to fully reach their business objectives through the diligent application of my expertise coupled with my intensive experiences in the above mentioned professions. Permit me to quickly enlighten you on how email can contribute to your business/career growth.

Thanks enormously for your precious time.

I'm certain you already know what email is. Socially, it's a communication tool. While in the world of business, it can be regard as a sales tool.

In a simple definition, the application of marketing principles and techniques via email is known as email marketing. It means sending message about a product whether tangible or intangible, physical or digital to email users normally referred to as email list.

Email list is a compilation of email users who's interests are tied to a specific niche. It is usually arranged according to essential data like their age, gender, geographic location, ethnicity, marital status, interests, and so on. A message known as Sales-script is sent to the selected individuals depending on the goods/service(s) being offered and the result the sender aim to achieve.

Here is an illustration of what I mean (Check the diagram below).

Joy is a dealer of baby foods in Lagos, and wants to promote her products to more prospective buyers in Lagos as possible. Aside selling to new customers, her goal also include building a long term business relationship with these new customers. To help Joy achieve this, a proper analysis must be done first.



Niche: baby supplies/essentials



Now for Joy's promotion to yield fruits, she has to channel her sales-script to Ivy, JP,and Mira. Why should it be so?

Well, let's analyse all persons closely.

John: From the diagram, you can see that 53 years old John already have grown up children with no pending baby. And at that age, online shopping is very unfamiliar with most 50s - so marketing baby foods to him won't be of any use. He doesn't need them.
Stella: Stella would've have been a potential customer. But since Joy is searching for buyers within Lagos, a business transaction with Stella might not be successful.
Mary: She is just 21, single. Mary would definitely not be interested in baby foods because she has no baby yet.
Steve: 30 years old Steve have no child though newly married. There could be a business with him in the future. But for now, he won't show interest in baby foods ads.
Ivy: She is an ideal customer. Reasons are because she's a nursing mother and resides in Lagos. Secondly, Joy can maintain a customer relationship with her because she is only 26 and likely going to have more babies. A business with her might not be a one-time transaction.
JP: JP have a pregnant wife, resident in Lagos, and 32. He is a right buyer. As a young man at 32, he is likely too busy to start running about in the market. He would prefer doing window shopping to save time and energy.
Jenny: Jenny is single with a grown up child and lives in Port-Harcourt. Even if she eventually get married someday, her location still remains a barrier.
Eve: She is still in her most fertile years, no child, although engaged. Even if she later conceive and put to birth, she would still have the same faith as Jenny.
Mira: 28, have a 6 months old baby, and lives in Lagos. That's a good match. Someone like Mira would be interested. She is separated from her partner, but might reconcile or maybe find a new mate. A deal with her in the future might still hold.
Fancy: Fancy is 41, married, no child or pending baby, base in Abuja. Promotion to her will prove futile.

Trust is clearer now?

The pinnacle is, in every successful marketing plan, a market research must be conducted to target the right audience or consumer of the product being sold.

Market Research means the systematic collection, analysis, reporting, and arrangement of data relevant to organization/business goals.

Now let me share with you the benefits of incorporating email into your marketing tools-kit.

1. Reduced cost: Email marketing compared to other marketing media is lower in marketing cost. With email marketing, you don't need to pay any advertisement fee. All you need is just an internet connection. That's actually what you will spend on.
2. No rival: Unlike other marketing channels which often display competitors' products. Email doesn't do the same. It is private, safe, and secure.
3. Personalize: Email marketing enables you to employ every emotional tactics to make a personal appeal to specific interest of an individual customer.
4. Reach wider audience: Email allows you to send messages to millions of users. There is no limitation. It's safe to say that with email, the sky is just your starting point.
5. Authenticity: Let's face it, when you were still frolicking as a child, you probably don't know or make use of email. But now that you're all grown you have seen a need or rather, needs to start using it. Well, that's just the reality. Email enables you to send messages directly to oriented personalities which increases the responds rate. Active email users are normally mature minded people - unlike social media where rats and dogs even own accounts.

The benefits of email marketing can never be out-mentioned. These are just few I can list to save space and time.

With all these benefits, do you still need another reason to include email into your marketing tools-kit? I don't think you should.

Email marketing is the game-changer.

Just like every other marketing channel has it own requirements, in email marketing there are just 2 essential requirements that can break or make your efforts. These two important requirements are Sales-script and Email-list. The power of these two things can never be underestimated.

Like I mentioned earlier, sales-script is a message, a promotional message of a product sent to a prospective buyer. A perfect sales-script must be powerful, convincing, not ambiguous, brief, clear, precise, and emotional attached to be able to influence the audience purchase or click decision. While on the other hand, having the right email-list increases the number of sales and engagements you get from a particular product.

Sales-script and email-list are blood soul of every email marketing campaign. They work hand in hand, You can't do without the other.

A seller might have a hot product with 0 buyer.
A blogger might have a great content with 0 engagement.
A freelancer may be offering a highly demand service with 0 client.
A content-creator might have an amazing content with 0 view.
An affiliate marketer might be promoting a vital product with 0 click.

Nothing is wrong with the product you're offering. Where the problem lies is on your marketing material. Your sales-script or your email-list, or even both.
You're literally sending messages (sales-script) of your product to the wrong email users (email-list) or probably you're sending a poor articulated message (sales-script) to the right email users (email-list).

Whatever the case may be, this is the time to get it right.

Marketing is a crucial aspect of every business. Hence, it should be treated exceptionally carefully.

Whether you're a beginner, intermediate, or advanced in your chosen online endeavour, investing & improving in your marketing techniques constantly will go a long way in shaping your business positively, and of course preserve you in the market for a long time.

As a professional in the online-business space who have the interests of his clients at heart, I ensure to fully understand the needs of my clients and then work closely with them to achieve their business/project goals.

Currently, I'm proud to have helped over 300+ satisfied online-preneurs to fully reach their potential.

In this phase of email marketing, just like I pointed out the two most relevant requirements you really need to breakthrough in your email campaign, an email-list and a sales-script, I will be elated to help you with the provision of these important resources.

How effective are my email-lists? When if comes to collection of email addresses, I carefully select the right email addresses depending on my client's present needs, excepted results, and future goals.

How many email addresses can I generate? Well, about number, I can gather thousands to millions addresses for a particular niche. The amount is just yours to decide.

How do I write my sales-scripts? To write sales-scripts that sells, I make sure to infuse a lot of powerful words that strikes directly to a prospective customer's emotional, psychological, and physical needs. This action is important to make a personal appeal to the a targeted customer which influence his/her purchase behaviour.

You can simply reach out to me for perfect email-lists and sales-scripts at a minimal cost.

Furthermore, I have a forthcoming 3 days intensive WhatsApp training on email marketing. This training is specially for those who desire to sharpen their marketing skill. Whether as an ecommerce store owner, blogger, freelancer, content-creator, affiliate marketer, whatever area is your specialty, this training is open for you. Even as an employee with zero knowledge about email marketing, undergoing this training will be an added advantage to you, your CV, and your organization. Businesses are tirelessly looking for a way to increase the number of sales of their products. You'll have so much to reap with this skill.
In this training, I tend to uncover every aspects of email marketing. Starting from the basic level to the deepest part of email marketing. Some of the things you will learn after your completion of this training includes:
•How to build effective email-lists (including tricks to get audience submit their email addresses automatically).
•How to write high selling sales-scripts.
•Laws of email marketing.
•Email message template design.
•Importance of link shorting and how to do it.
•Psychological facts about email users and how to use them to your advantage.
•Relevant softwares to assist you with scheduling, arranging, and sending out messages conveniently.
•Newsletter; what it mean, how to write it, its benefits to your email marketing campaign.
•And many more...

Lectures will be delivered in written, video, audio, and picture formats for easy comprehension.

Additionally, at the end of the training, participants will receive 5 easy-to-edit sales-scripts to kick-start their email marketing campaign till they perfect their sales-script writing skill. And also I will issue a summary of the full course in a pdf format for future reference when any question arise.

This is truly the only training you'll ever need to excel tremendously in email marketing.

Pre-registration for this 3 days top-notch training is on. Interested persons can sign-up now at a discounted price. 50% discounts for earlybirds.

Admittedly, the economy is bad. Businesses are really suffering. This is the actual reason you should work on multiplying your sales. Take advantage of this half price discount now. It's available for a limited time.


For inquiries, you can contact me via email; iamprincesammy@gmail.com or bigsamwales@gmail.com You can also write to me on WhatsApp with 09046616589.

Have a blissful day!