Building your profile and staying relevant in your business or workplace is no longer just about what you know; it’s also about who you know. Gone are the days when just hard work or the quality of your products and services is enough to earn you the favour of your employers or customers.

Would you like to get promoted?

Do you want to earn more money?

Would you like to get offered a new job?

Do you work for yourself as a freelancer or consultant?

Are you a part of an organisation that wants to succeed?


Have you aspirations of working for yourself in the future?

If you’ve answered ‘yes’ to any of these questions, you’d better get networking.

But what is networking exactly?
Dr Rob Yeung describes networking as “a technique for presenting yourself effectively when you meet people so that they will want to meet and deal with you again.” ‘People’ could be a new contact you are meeting for the first time or colleagues and acquaintances whom you have known for some time.

Examine the definition again. What’s the first thing you see?

Networking is a Technique.
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