One of the good ways to pick up Ad copy ideas is to studying the marketing campaigns of big companies, most especially mobile communication companies such as MTN, GLO, AIRTEL, etcetera etcetera.

If you have not opted for DND, you can pick a lot of Ad copy writing ideas from their sms marketing campaigns.

Apart from incessant disturbances one gets from their frequent marketing sms, they churn out convincing offers.

Don't doubt it, the big companies employ best heads and hands to do their marketing campaigns.

For those selling data, you can model your adverts after some of these companies' sms marketing campaigns.

Let me share some here:

MTN
HEADLINE: Special Deal

BODY:

Dear Customer, you have not used your line for over 7 days. Dial *234# to access exciting offers or call 300 in case you have any issue with your line.

My remark;

The headline is very catchy and it will surely boost the open rate.

The body shows care and empathy. It shows that the company cares about their customers, it also serves as a reminder that the customer should try and patronize them again.

You can use the same format to sell your products, dear entrepreneurs.

Remember, little counts in business.

AIRTEL
HEADLINE: AirtelBonus

BODY:

Amazing offers just for you! Get 500MB for just ₦100. Dial *430# to activate now and more!

My remark:

The headline is awesome, while the message is very powerful. It is composed of four powerful words in marketing: "amazing", "you", "now"
and "more".

The CTA is very direct and instructive.

Over to you, business owners and entrepreneurs, can you come up with strong marketing messages like this to sell your products.

You can use the same methods to elicit marketing campaign ideas by studying Banks' email marketing as well.

May all your marketing efforts be successful!