There was excitement in the air during the pre-launch of the book ‘Why Digital Marketing Series,’ authored by Abel Wealth.

It was an afternoon of fun and networking as friends, business associates, and partners of Abel Wealth gathered at Wondermouth Cafe in Gwarimpa, Abuja, to witness the pre-launch of his book titled ‘Why Digital Marketing.’

According to Mr. Wealth, the pre-launch, which wasn’t the main book launch, was necessary to create more awareness for the book and make it available to the general public.

“The book is divided into 5 series, and this is just the first series. The pre-launch is necessary to raise awareness and make the book available to those who need it, as there has already been a lot of demand,” he said.

Interestingly, Mr. Wealth mentioned that the main book launch will take place after the completion of the remaining 4 series of the book.

In his welcoming speech, Mr. Wealth briefly discussed the misconception that many people only associate digital marketing with social media marketing. He emphasized that digital marketing is extensive, and social media marketing is just one component of it.

“While speaking at a writing conference about digital marketing, I asked the participants what digital marketing meant to them. Many of them thought it was limited to social media marketing. However, digital marketing goes far beyond that. There are various other types of digital marketing, such as SEO, SEM, Content Marketing, Display Advertisement, Email Marketing, Affiliate Marketing, and many others. These are some of the topics you will learn about in this book.”

Mr. Wealth also shared that his motivation for writing this book was to help businesses grow by providing business owners with the information they need to independently expand their digital presence.

The event was attended by several stakeholders, including Dotun Roy, the founder of Dotunroy.com, who was the guest speaker, and A.A. Momodu, a contributor to the book and the book reviewer.

Mr. Wealth is a seasoned author, disruptive digital marketer, web developer, and freelancer from Nigeria.