It was pomp and glamour as Chivita recently won the highly coveted Outstanding Juice Brand of the Decade at the prestigious ‘MarketingEdge Brand and Advertising Excellence Award’. This award is the culmination of several years of consistency and dominance of the brand in the Nigerian fruit juice market.

The recognition highlights the impact of the Chivita brand on the juice industry, as well as its consistent focus on superior value, quality, innovation, strategic engagement, and consumer satisfaction that has driven preference for the brand over the years.

According to the organizers of the MarketingEdge Brand and Advertising Excellence Award, the Outstanding Juice Brand of the Decade Award to Chivita, is in recognition and celebration of the brand’s odyssey to becoming the reference point for premium quality fruit juice in Nigeria over the last decade.

“We also know that Chivita has been at the forefront of enlightening the public and promoting the benefit of daily fruit juice consumption for everyday wellness for over forty years, ensuring that everyone has a Chivita. This has not gone unnoticed”, they noted.

Speaking after receiving the award, CHI Limited’s Marketing Director, Mrs. Toyin Nnodi, commended the organizers of the Awards for recognizing the Brand’s strides as a market leader in the juice segment.

“At CHI Limited, we have dedicated years of innovation and commitment to high-quality products with the ultimate goal of consumer preference and satisfaction. The Outstanding Fruit Juice Brand of the Decade award to Chivita is proof that our efforts are appreciated by consumers” she stated.

Chivita offers a range of fruit juices, juice nectars, and fruit-flavoured drink products namely Chivita 100%, Chi Exotic, Chivita Active, Chivita Ice Tea, Chivita Happy Hour, and Chivita Smart Malt, all of which come in a variety of variants and different pack sizes and packaging formats to meet consumers’ desires for healthy and great tasting juices while ensuring that Everyone Has A Chivita.

SOURCE:https://brandspurng.com/2023/09/22/chivita-wins-the-outstanding-juice-brand-of-the-decade-award/