The global gift card market size was valued at USD 414.2 billion in 2022 and is poised to grow at a significant CAGR of 1.9% during the forecast period 2023-29. It also includes market size and projection estimations for each of the five major regions from 2023 to 2029. The research report includes historical data, trending features, and market growth estimates for the future. Furthermore, the study includes a global and regional estimation and further split by nations and categories within each region. The research also includes factors and barriers to the gift card market growth, as well as their impact on the market's future growth. The report gives a comprehensive overview of both primary and secondary data.
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The global gift card market segmentation:
1) By Functional Attribute: Open Loop, Closed Loop
2) By Industry Vertical: Retail, Corporate Institutions
3) By Merchant: Restaurants, Departmental Stores, Grocery Store/Food Supermarkets, Discount Stores, Coffee Shops, Entertainment, Others
4) By Products: E- Gift Cards, Physical Cards
5) By Geography: North America, Latin America, Europe, Asia Pacific and Middle East and Africa
The primary factors of the gift card market drivers are the rise in technological innovations and the increasing penetration of online shopping platforms and e-commerce industry. The gift card market report helps to provide the best results for business enhancement and business growth. It further helps to obtain the reactions of consumers to a novel product or service. It becomes possible for business players to act for changing perceptions. It uncovers and identifies potential issues of the customers. It becomes easy to obtain the reactions of the customers to a novel product or service. It also enlightens further advancement, so it suits its intended market.
The gift card market research report gives a comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America was the largest region in the gift card market report, accounting for the highest share in 2022. It was followed by Asia Pacific, and then the other regions.

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The important profiles and strategies adopted by gift card market key players are First Data Corporation, QwikCilver Solutions Pvt. Ltd., National Gift Card Corporation, Blackhawk Network Holdings, Inc., Plastek Card Solutions, Inc., Duracard Documax Inc., Vantiv, Inc. (Worldpay, Inc.), TenderCrop LLC., TransGate Solutions covered here to help them in strengthening their place in the market.
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