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Branding Vs Brand Identity - Art, Graphics & Video - Nairaland

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Branding Vs Brand Identity by Abdullahi4u7(m): 7:51pm On Sep 29, 2023
Branding is a huge topic.

As graphic designers, we don't "create" branding for businesses.

A brand goes beyond design. It's intangible.

It encompasses brand identity (the visual part that's executed by graphic designers).

It is wrong to use branding and brand identity interchangeably.

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