Like anywhere in the world, Black Friday sales in Nigeria helps many brands grow revenue and consumer engagement. I’m a living testimony of Nigerians who save all year round in order to go on shopping sprees during Black Friday promo.

This piece will open your eyes to humongous opportunities in leveraging Black Friday to drive awareness, sales, and advocacy for your business, products and services. Also, you will learn about the most searched Black Friday deals in Nigeria as well as brands who have made the biggest Black Friday sales globally.

What's Black Friday?
It is a name popularly adopted for the Friday after Thanksgiving in the United States. Black Friday traditionally marks the start of the Christmas shopping season over there. And as such, brands and businesses offer unusual deals and discounts that motivate consumers to buy in bulk. In some places, it is like clearance sales that are expected at that period of every year.

How did Black Friday sales start?
By popular opinion, the term “Black Friday ” was first used to refer to the day after Thanksgiving by Factory Management and Maintenance journal in November 1951, and again in 1952. It was originally used to describe workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend. This was short lived though as people really didn’t buy into what it meant then.

Around the same time, the terms “Black Friday” and “Black Saturday” were used by the police in Philadelphia and Rochester to describe the crowds and traffic congestion accompanying the start of the Christmas shopping season. The Police in Philadelphia complained about an influx of people coming to the city to shop the day after Thanksgiving, calling it a “Black Friday” because they had to control crowds.

From there, the use of the phrase spread slowly as it also appeared in the New York Times on November 29, 1975. Black Friday was then specifically used to refer to “the busiest shopping and traffic day of the year” in Philadelphia. That was when Black Friday started gaining acceptance as arguably the biggest sales promo of the year.

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