Digital Ad Expert, a social initiative by Aleph Group Inc., has joined United Nations Educational Scientific and Cultural Organisation (UNESCO) education coalition to provide digital literacy and  drive economic growth.

The Chief Executive Officer and Founder of the organisation, Mr Gaston Taratuta, made this known in a statement on Tuesday in Lagos.

Taratuta said that the organisation was proud to align with UNESCO’s plan to upskill 10 million people by 2029.

“At Aleph, we believe that provision of digital literacy is a fast track to helping local communities and economies unlock huge economic opportunities.

“Combining the experience of UNESCO, leading global authorities on digital literacy, with Aleph’s industry leading expertise in digital advertising, the agreement will ensure people can confidently navigate the digital landscape,” he said.

He added that it would enable people to have access to greater employment opportunities, as well as help to shape sustainable growth.

Taratuta quoted Borhene Chakroun,  Director of Policies and Lifelong Learning Systems Division at UNESCO, as saying that UNESCO had witnessed the positive impact of the organisation’s certificate programme in Grenada.

“We look forward to creating similar opportunities in other countries, unlocking the potential of digital skills for economic growth and sustainable development.
“To kick start its partnership, Aleph launched Digital Ad Expert’s Digital Ad Certificate programme with a specific cohort in Grenada.

“During the programme, which comprises several uniquely designed modules, students met virtually for four hours per week and had access to a wealth of online resources,” Taratuta quoted Chakroun  as saying.

Taratuta also quoted Francisco Anello, Senior Vice-President of Education at Aleph Group, as  saying that the organisation looked forward  to playing its part in helping young people to learn digital skills and access new economic opportunities.

The News Agency of Nigeria (NAN) reports that Digital Ad Expert, launched in 2015, connects local and global advertisers with consumers worldwide through digital media.